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Food Bank of South Jersey

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The Food Bank of South Jersey Aims to Tackle Hunger with “Souper Bowl” Celebrations


The Food Bank of South Jersey (FBSJ) has announced their Super Bowl-inspired initiative to tackle hunger by encouraging individuals to host a Souper Bowl Party where they can host a food drive and/or fundraiser to benefit FBSJ. Participants are invited to submit their celebration as a #KickOffForKindness Watch Party through Born This Way Foundation for a chance to be thanked with Lady Gaga tickets.

Pennsauken, NJ, January 20, 2017 --(PR.com)-- The Food Bank of South Jersey (FBSJ) has announced their Super Bowl-inspired initiative to tackle hunger by encouraging individuals to host a Souper Bowl Party where they can host a food drive and/or fundraiser to benefit FBSJ. Food drives are essential to the success of the food bank’s operation, and although FBSJ receives generous food contributions from various food industry organizations, there are certain important food items that remain in short supply. By hosting a Souper Bowl Party, people are able to fill this gap in FBSJ’s food resources which helps the 200,000 South Jersey residents who are living in food insecure households. That number includes 57,000 needy children and 20,000 needy seniors who rely on FBSJ to provide help in the form of food, nutrition training and other tools to help them sustain healthy lives.

As an incentive, FBSJ is encouraging participants to register their Souper Bowl Party as a #KickOffForKindess Watch Party through Born This Way Foundation. Born This Way Foundation, which was co-founded by Lady Gaga and her mother, Cynthia Germanotta, has launched #KickOffForKindess to encourage individuals to participate in acts of kindness (such as hosting a food drive for their local food organization) during their Super Bowl parties. To thank participants, hosts can go to BornThisWay.Foundation/Kickoff and share how they included kindness at their party for a chance to receive tickets to an upcoming Lady Gaga show. To be eligible, party hosts must register their event by midnight PST on Tuesday, February 7th.

Additionally, FBSJ has decided to gift one Souper Bowl Party Host with a $50 gift card as a token of their appreciation for assigning their act of kindness to support FBSJ. A randomly selected Souper Bowl Party host can enter by snapping a photo or sharing a video of their party to FBSJ’s social media sites and tagging @foodbanksj and hash-tagging #tacklehunger.

“These simple acts of kindness are what fuel the stability and growth of our organization,” stated FBSJ President and CEO Val Traore, who has directed the non-profit organization since 2006. “Without the support of our community who so generously donate their time, resources, and portions of their hard-earned paychecks we would not be able to provide for the thousands of hungry people fighting for a better life in South Jersey.”

In 2016, FBSJ was able to collect and distribute over 11 million pounds of food to communities in Camden, Gloucester, Salem and Burlington counties. FBSJ hopes to utilize this broader platform to inspire compassion from an extended community effort.

“Our organization was founded on the belief that kindness has the power to change the world,” stated Maya Enista Smith, Executive Director of Born This Way Foundation. “We started #KickOffForKindness because we want to make the biggest game day of the year one of the kindest days of the year. Hosting a Souper Bowl Celebration to benefit the Food Bank of South Jersey is one wonderful way to do that.”

“We are so thankful that Born This Way Foundation has made it their mission to empower our youth to make braver choices in their daily lives,” stated Traore. “By inspiring our youth to make a positive commitment to their neighbors in need, it inspires a collective effort to lend a helping hand that organizations like our own rely on so greatly.”

To learn more about FBSJ’s Souper Bowl Celebration campaign, visit http://www.foodbanksj.org/souperbowl. To learn more about registering a Souper Bowl Celebration as a part of #KickoffForKindness, visit www.bornthisway.foundation/kindness/get-your-kindness-playbook/.

About the Food Bank of South Jersey
The Food Bank of South Jersey (FBSJ) is the leader in providing safe and nutritional food to people in need throughout South Jersey. FBSJ distributes food, provides nutrition education and cooking courses, and helps food-insecure families and seniors find sustainable ways to improve their lives. In 2016, FBSJ provided 11 million pounds of food to approximately 200,000 South Jersey residents. FBSJ is a member of Feeding America, our nation’s largest hunger-relief organization. To learn more visit www.foodbanksj.org.
Contact Information
Food Bank of South Jersey
Yarissa Reyes
856-662-4884
Contact
foodbanksj.org

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