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Cloud Amber Announced as Winner in Government’s £20 Million Low Emission Transport Programme

Cloud Amber successful in Government's Low Emission Trial programme, set to deliver a project committed to supporting the UK’s agenda to meet CO2 reduction and zero emission targets.

Theale, Berkshire, United Kingdom, February 02, 2017 --( Cloud Amber is pleased to confirm its success in the Government’s Low Emission Freight and Logistics Trial as announced by Transport Minister, John Hayes.

As one of only 20 organisations selected to receive a share in the £20 million programme, Cloud Amber (an Idox company) was recognised as an organisation capable of supporting the Government’s target to cut emissions and improve air quality.

The winning project, developed by Cloud Amber in conjunction with Checkedsafe, is centred around ground-breaking smartphone application Greenwave – the only solution of its type in existence.

The application uses traffic signal data to transform fleet driver behaviour by encouraging them to drive in a more efficient manner via gamification. Drivers are awarded a green score each time they drive, based on both their driving style and how they approach traffic signals. Points accumulate over the month with a monthly league board rewarding the driver with the highest score.

Cloud Amber’s Head of Transport Richard Thurbin, commented, "The development of Greenwave demonstrates that we are committed to supporting the Government’s agenda to meeting the UK’s CO2 reduction and zero emission targets. There is no known solution of this type in existence – which uses data feeds from existing infrastructure to provide drivers with live updates enabling them to change their driving style. We are excited to see what the future will hold for this type of innovative, transport management solution.

"The solution will be deployed as a trial on 12 Masternaut-equipped vehicles in Amey's Birmingham Highways utility contract over a 6-month period to monitor the impact on MPG and vehicle emissions. The aim being to deliver a 10% reduction in monthly fuel costs and CO2 emissions."

Transport Minister John Hayes said, "It is fantastic that Cloud Amber is willing to explore low and zero emission technologies, which will help improve air quality and reduce pollution in towns and cities.

"This is yet another important significant step towards this government’s commitment to reduce carbon emissions from transport to help tackle climate change. We are already making headway through our investment in low emission vehicles, greener public transport and walking and cycling, as well as grants for innovative advanced biofuels projects."

For more information on the Greenwave project, please contact Product Manager, Mo Tarki at:

For more information about Cloud Amber’s wider portfolio of transport solutions, please visit:

Notes to editors
The Low Emission Freight and Logistics Trial is a joint venture from the Office for Low Emission Vehicles (OLEV) and Innovate UK, aimed at cutting emissions and improving air quality.

Cloud Amber, an Idox company, is a leading innovator in providing services and developing creative solutions tailored to the requirements of both operational transport managers and the travelling public. Enabling total network management across all forms of transport, Cloud Amber offers a more efficient and cost-effective approach to strategic and localised transport control:

Idox is a leading supplier of software, services and content to a customer base spanning both the UK and international markets. Idox’s core areas of operation include Public Services, Engineering, Funding, Commercial and Digital, with broad and demonstrable capabilities and expertise that have supported – and continue to support – a wide range of customers including government departments and agencies, local government, the police and emergency services, health and social care, transport, education and commercial organisations:
Contact Information
Janice Scott-Morgan
0870 333 7101

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