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Executive Director of Lipa Speaks on Expert Panel at Casual Connect 2017

This year’s Casual Connect falls on 7 - 9 February and will connect hundreds of game developers, marketers, investors, and tech incubators in a merger of technology and creativity. Lipa’s Executive Director Martin Schejbal was invited to join an expert panel discussion on monetizing the challenging market of children’s games and applications.

Prague, Czech Republic, February 04, 2017 --( Taking place in Berlin, Casual Connect Europe will present over 100 leaders in both established and upcoming game industry markets. Among the lineup of main speakers are the Chief Game Designer at Google, Head of Games Partnerships at Facebook, and Head of Corporate Development at Zynga. This event, needless to say, is flooded with experts, making it fertile ground for forming partnerships and exhibiting one’s products.

On February 7th at 1:00 PM in Hall 7.1 of the convention center, five leaders in the children’s media industry will discuss the topic of monetizing products for children, and how it’s “One Tough Playground” for companies in regards to pleasing target audiences and avoiding certain techniques (such as paid ads, paid content, etc.) that often cause controversy. Lipa’s Martin Schejbal will join speakers from KIDOZ, Hasbro, Tiny Lab Productions, and My Town Games to offer advice on Lipa’s monetization strategy of Try-and-Buy model.

Lipa’s induction of the Try-and-Buy model came after a long process of research and discussion. The main issue with paid children’s apps is that some app companies employ multiple in-app purchases to unlock levels or extra content, which can lead to unintended purchases, confusion on behalf of the child, and in the case of promotional ads, exposure to inappropriate content. On the children’s media marketplace, the Try-and-Buy model proved successful and popular, as it allows parents to download and try the app for the first one or two levels before purchasing the full game in one go. There’s no extra content, ads, or confusion--once the game is purchased, the child can access everything.

Come hear for yourself the strategies experts use to make their businesses run smoothly on a tough market.

About Lipa:

Lipa Learning is the developer of an innovative system of preschool development that harmonizes digital and physical activities to provide skills in all areas of a child’s life. Our unique Curriculum Design has both parents and teachers in mind, as it works both at home and in schools as a complete system containing 8 learning areas. Along with our 21 preschool apps, which includes 4 new interactive books, we also offer an all-in-one app for parents and teachers, Lipa Adventure--access not only our digital games but hundreds of real world activities like crafts, puzzles, experiments, stories, fun facts, and more. Lipa Adventure is already being used in our Lipa Preschool and lets children go outside the device and practice their skills.
Contact Information
Lipa Learning
Sumudu Perera
+420 737 059 200

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