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Rotary Club of Gaylord

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Rotary Club of Gaylord Cash Mob

The Rotary Club of Gaylord, Michigan supports local businesses in unique fashion. Rotary Club of Gaylord has been busy putting “Service Above Self” this winter. Club members have been out braving the cold to support economic development in what is known as the “Cash Mob.”

Gaylord, MI, February 08, 2017 --( Rotary Club of Gaylord supports local business with Cash Mob.

Rotary Club of Gaylord has been busy putting “Service Above Self” this winter. Club members have been out braving the cold to support economic development in what is known as the “Cash Mob.”

Current Rotary Club of Gaylord (RCOG) President, Marcia Taylor, describes the idea behind the Cash Mob as a “flash mob with a purpose!” further explaining this recurring event as a way to support local businesses by gathering locals to "mob" stores in a positive way; by spending money!

Taylor states, “Everyone who attends commits to spend at least $10 at the store which we draw at random. It’s been great! It’s a real win for us; for fellowship and reconnecting with each other, and for the retailer: They have a really good day of sales.”

The first RCOG Cash Mob was held in November, 2016, during Gaylord’s "Orange Barrel Season" as a way to boost sales for Main Street businesses during construction. On that occasion, Cash Mobbers eagerly marched to Isabella’s Copper Pot, drawn at random, to shop. Although guests were asked to spend $10, most shoppers delightedly spent between $40-$100 on unique, quality kitchen items.

Fast forward to Saturday, January 28th, the RCOG did it again! President Taylor welcomed the crowd of community members who gathered under the Pavilion on Court, to the 2nd RCOG Cash Mob.

Otsego County Administrator, John Burt, joined in on the fun and was chosen to pull 1 downtown merchant name from the bag. Seams Like New was the lucky winner of the January Cash Mob, with store owner, Bill Marshall, commenting, “Our staff was overwhelmed with excitement as the Cash Mob showed up. Sales were extraordinary. The Rotary Group was having so much fun, it was contagious. It was simply an awesome event!”

During an interview with local media company, Dharma Squad Industries (DSI), RCOG President-Elect Nominee, Jessica Beals, commented: “We are passionate about shopping local and supporting local businesses. We have a club size of about 70 members, so we thought- let’s get together and spend $10 each at a locally-owned business!”

When asked by Jordan Awrey of DSI how the Cash Mob impacts Gaylord, Michelle Miller, active member and Rotary Auction Chairperson responded, “The Cash Mob gives us all a deeper look into local businesses and shows how much our community supports downtown merchants.” Miller was elated to find Michigan-crafted gifts and locally sourced art, paired with great prices at Seams Like New.

In addition to bringing Gaylord residents together, the Cash Mob brought shoppers from Indian River, Wolverine and Grayling, Michigan. President Taylor invites other area service clubs to contact her for information on how to form a Cash Mob. To learn more about this event, or to learn about the upcoming Rotary Club of Gaylord Cinco De Mayo Auction Celebration, visit our website or public Facebook page.

Rotary International is an organization of business and professional leaders united worldwide who provide humanitarian service and help to build goodwill and peace in the world. There are approximately 1.2 million Rotarians who are members of more than 34,000 Rotary clubs in over 200 countries.
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Rotary Club of Gaylord
Jessica Beals

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