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Applico Hosted a Webinar on Amazon Business Toppling Grainger as MRO Market Leader

Applico's research and analysis have found Amazon Business is poised to dominate B2B distribution within 3 years. The current MRO market leader, Grainger (GWW), stands to lose $13 billion in market cap and almost all EBITDA if it doesn't respond correctly.

New York, NY, March 11, 2017 --( Applico, the advisory firm for Platform Innovation®, has hosted a webinar on the rise of Amazon Business and its negative effects on Grainger, the largest MRO supplier in the market on March 8, 2017.

The webinar, “The Impact and Risks of Amazon Business for Traditional B2B Distributors,” highlighted themes such as:

The financial risk of Grainger ignoring the threat of Amazon

The financial upside of Grainger building a platform and taking Amazon Business head on

Future capabilities of B2B distributors in the space

How W.W. Grainger (GWW) could lose $13 billion in market cap and 18% of its operating margins

All data was accrued by examining the product catalogs of multiple B2B distributors and making projections for the financial impacts.

Interested parties can view the webinar at this link:

About Applico:
Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 companies as well as multi-billion dollar private companies.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz, and others. It has focused solely on Platform Innovation® over the past 3 years creating hundreds of millions of dollars in enterprise platform value.


To learn more about platforms and Applico, contact:

Jonathan Goodwin
220 East 23rd St., Ste. 501
New York, NY 10010
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Jonathan Goodwin

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