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Westfield Auctions Creates a Fun, Approachable Environment for New Local Bidders

Los Angeles, CA, April 03, 2017 --( Renowned Los Angeles auction house Westfield Auctions has begun to focus on bidder education and transparency in order to ensure that all buyers are comfortable with the actions they take during a live auction. Ronen Varsha, proprietor of renowned Los Angeles auction house Westfield Auctions, always makes sure that “all auctioneers make it extremely clear that our bidders are welcome to participate as much or as little as they please. Before the bidding begins, our auctioneer explains the background of each piece, including the artist history, origin of the piece, current market value, and our means of verification of authenticity.”

Why slow down the event process a bit and focus on informative bidding? With the high-stakes depiction of the typical auction in movies and TV, the idea of walking into a competitive bidding match has “turned many people away from participating in what can be an entertaining and educational experience,” says Mr. Varsha. By knowing the history and estimated current value of the piece you want to take home, you can participate in the thrill of competitive bidding armed with a strategy to help you succeed. Some of the most important moments in an auction take place during the initial preview period, where items are on display for close inspection by potential bidders. Because of this, Mr. Varsha has extended the auction’s preview period to up to one hour before any live bidding begins.

Westfield Auctions is one of Los Angeles’ most celebrated auction houses, with events being held weekly along the west coast. Learn more about Westfield Auctions and Ronen Varsha at
Contact Information
Westfield Auctions
Ronen Varsha
(800) 934-4804

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