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New Marketing Matrix Tool Improves Lead Quality with Less Content

London, United Kingdom, March 29, 2017 --( Viveo Ltd, a marketing organisation that specialises in helping science companies improve their commercial success, announced that they have released a tool specifically designed for Life Science Marketers to improve the impact of their marketing. The tool, in the form of an infographic, summarises the type of content that’s best suited at each stage of the customer purchase journey to boost lead generation.

The explosion in marketing content has contributed little to improving the quality of sales leads. In a Hubspot survey, 74% of B2B companies claiming that converting leads to customers is their main focus in the coming year1. This is equally true for Life Science companies where marketers are struggling under the burden of content creation while facing increasing pressure to generate more sales.

“As marketing departments reach breaking point, we realised what marketers needed was a simple tool to help generate less content that’s more relevant,” said Marina Hop, Managing Director of Viveo. A poll by Viveo found that less than half of Life Science marketers feel confident that they know which types of content to use at each stage of the customer purchase journey.

“We’ve used our experience of marketing to life scientists to create a Content Matrix infographic that summarises the type of content that’s best suited at each stage of the customer purchase journey to create more impactful marketing,” Marina said.

Viveo believes that generating the right type of content at the right time will decrease the content generation burden on marketing; create better customer engagement and increase sales efficiency as sales people are able to focus more attention on fewer, better qualified leads.

The infographic is available to download at

About Viveo Ltd.: Viveo Ltd is a UK based marketing organisation that provides Life Science, Diagnostic, Biotech and Med-tech companies with expertise to help develop marketing strategies, improve lead generation, design impactful marketing campaigns and successfully launch new products.

Marina Hop, Managing Director
Viveo Ltd.
1 Watson AV, St Albans, AL3 5HP, UK
+44 (0)7712 019 091

Sources: The State of Inbound 2016 Is Here by Mimi An, September 12, 2016. Accessed online February 2017 at
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Viveo Ltd
Marina Hop

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