Brand It For Good Promotion Company Launched to Benefit Non-Profits

West Chester Commercial Printer and Cincinnati Ad Exec Team Up to Create New Company

West Chester, OH, April 07, 2017 --( Henry Sester, President of KetMoy Printing and Jeff Eberlein, former CEO of Strata-G Communications and Senior Partner of Eric Mower + Associates (EMA) have joined forces to launch a new venture to help non-profits, Brand It For Good – a brand promotion company with a unique differentiator.

“Corporate image and brand promotion isn’t anything new,” said Eberlein, a Partner in the new firm, “but the way we approach it is. With every sale we make, we give-back 10% to a non-profit of the customers’ choosing.” A part of the fast-growing, $22 billion brand image and promotional products industry, Brand it For Good leverages their team’s deep and diverse experience in brand marketing, print promotion and digital communications to help companies enhance their corporate image.

“KetMoy has been helping companies promote themselves for over 70 years,” said Sester, “we’ve worked with hundreds of companies, including some of the region’s largest brands and I see Brand It For Good as a way for us to show those companies the value we place on our non-profit community.”

Since forming earlier this month, Brand It for Good has taken its message to many area non-profits to explain the model and how it can benefit them financially. “Our business model is designed to provide non-profits with a new revenue stream without expending additional resources which can be difficult to come by. Most non-profits host events to promote themselves; from walks and golf-outings, to high profile galas and dinners, and in most cases they are buying shirts, hats, golf tees – you name it. When they purchase through Brand It For Good they get the products they need at a great value and we donate 10% of profit right back to the non-profit,” said Eberlein. But the benefit to non-profits doesn’t end there, as Board members can now encourage their businesses or other organizations they know to purchase these products through Brand It for Good, and again designate that their non-profit receives the contribution. “We believe that there is a driving motivation – a movement – that people want to do good, to help others, and this is a simple way to do just that,” commented Eberlein.

“We hope that this company can be a conduit to help non-profits,” Sester said, “we see that there are needs in our communities, and we know that each of us have a different passion or cause, so it can be very personal for our customer – this is a win-win.”

Sester and Eberlein have known each other for nearly 25 years; first meeting when they shared a mutual client in the early 90’s. Through those years the relationship between agency principal and KetMoy owner grew as they shared common values of faith, family, and business ethics/integrity. “I told Henry that I was going to leave the agency business after nearly 30 years in it to launch this new venture, and he suggested that the KetMoy team could help support and build Brand It for Good – without hesitation I said, yes.” The initial Brand It For Good team is made up of a diverse group of printing services and marketing professionals including Eberlein, Sester, the KetMoy sales team, and a former associate of Eberlein’s from Strata-G. “Our team is energized by this new opportunity – especially the fact that we are working to benefit non-profits,” said Sester.

Brand It For Good is looking to make an impact – to give-back, and to help companies build their brand image so they – Look Good. Do Good. Feel Good.

Brand It for Good was established in 2017 and is located in West Chester, Ohio. We provide corporate wearables, branded promotional products and turnkey marketing promotion services through our partner companies to a wide range of businesses across the U.S. With a mission to help non-profits, we are committed to donating a portion of every sale to recognized non-profits.
Brand It For Good
Jeff Eberlein