Milford, DE, April 12, 2017 --(PR.com
)-- To better connect with local property owners, JD Asphalt, Inc. has formed a new marketing partnership with the online specialists at Prospect Genius. This professional paving contractor is now leveraging search engine optimization and other web marketing strategies to better reach homeowners and businesses that need paving services in the Dover area.
For local businesses today, having a strong online presence is increasingly vital. As reported by SimilarWeb’s Global Search Marketing Report 2016, the single largest driver of traffic to websites is search. In layman's terms, that means that more people use a search engine before navigating to a website than reach a web page by any other route. As a result, local companies need to make sure their website is easily accessible via search.
"Think about it. When you need an appliance repairman or a plumber, how do you find them?" asks Matt Gallo, a senior online marketer for Prospect Genius. "For most people, the answer is Google or another search engine. That's why we've teamed up with JD Asphalt, Inc. Our goal is to help them maximize their online visibility so that when property owners in Dover search for local paving contractors, JD Asphalt, Inc. is the company they find."
By launching a new, search engine-optimized website and utilizing additional online promotion strategies, JD Asphalt, Inc. is striving to develop a robust online presence that helps them connect to Dover-area property owners. Soon, local homeowners and commercial property owners should be able to connect with JD Asphalt, Inc. using a straightforward online search when they need anything from asphalt repair to parking lot paving and beyond.
Serving Dover and the region, JD Asphalt, Inc. specializes in residential and commercial paving services. Founded in 1948, this asphalt paving contractor has extensive experience with parking lot paving, driveway resurfacing, asphalt repair, and more.