Lawrenceville, NJ, April 12, 2017 --(PR.com
)-- In episode 27 of the Moment Masters Show Small Business Podcast (www.momentmasters.com) Marketing Consultant Melissa Forziat is the featured guest tackling the topic, “Building Your Business – Gaining Credibility When People Don’t Know You.” In this episode, the show’s host, award-winning PR and branding expert Shakira M. Brown a.k.a. The Small Biz Whisperer, has an in-depth conversation with Forziat that covers how to leverage trust to establish a position in the marketplace. This podcast episode streams for free on iTunes, Google Play, Stitcher and Podbean, where you can also subscribe to receive all of the latest episodes.
Prior to founding Melissa Forziat Events, an event and marketing consulting firm based in Seattle, Washington, Forziat was an athlete with her eyes on a professional sports career. When that couldn’t happen, Forziat turned her passion for sport into a career planning events for the Olympic Winter Games, Rugby World Cup, and US Olympic Committee. This same passion eventually led her into corporate event planning and marketing.
“Building credibility is critical all along the way, and on two sides: if we don’t believe we’re credible, nobody else will,” said Forziat. “It’s something that’s been part of my story the entire way.”
Brown and Forziat discuss networking strategies that shaped their careers, including how every small business owner can leverage their own ingenuity to grow their enterprises without spending a fortune. Other tips include:
· Figure out pain points and tell prospect how you can solve them
· Identify ways you can insert yourself into a situation before there is a need
· Be prepared to take advantage of creative opportunities
“People are always looking for a magic bullet, and really it comes from within and from being savvy,” said Brown. “It comes from having the research and information to move your business forward in such a way that people will be compelled to do business with you.”
Forziat is also the author of the eBook, Small Business Marketing on a Budget, which is available on her website (melissaforziatevents.com).
To listen to episode 27 of the Moment Masters Show and subscribe to the podcast, visit www.momentmasters.com. To submit yourself or others as a guest to be interviewed on the Moment Masters Show regarding small business topics, contact firstname.lastname@example.org.
For even more small business and branding mastery tips, learn to brand your business the right way from award-winning Public Relations and Branding Expert with Shakira Brown to take advantage of her private brand coaching program, which includes three months of personal one-on-one support to get you on track to grow your business and develop a brand. Take your business and personal brand to the next level now with this exclusive offer! Get started at http://www.pradviser.net/private-brand-coaching.
About Moment Masters
Moment Masters (momentmasters.com) is a weekly podcast hosted by award-winning PR and marketing expert Shakira M. Brown, The Small Biz Whisperer. Covering topics from successful networking to email marketing, Moment Masters aims to help businesses and small business owners be there when their customers are ready to buy, in essence mastering the moment.
About Shakira M. Brown
Shakira M. Brown is an award-winning PR and marketing expert with over 20 years of experience leading communications strategies for various small and high growth corporations, public companies, celebrities, personalities and professional services firms. As a speaker, Shakira as “The Small Biz Whisperer” has addressed audiences of her peers in public relations around the country. Shakira is available for speaking engagements covering branding and marketing topics for small businesses.
Shakira is the CEO and Managing Principal of SMB Strategic Media, a boutique communications firm specializing in providing affordable public relations and marketing services for small and middle market businesses. The firm also provides branding, content development, media relations, online reputation management, website strategy and content development, social media management/strategy and video production services. To see Shakira’s full biography, please visit http://www.momentmasters.com.