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Guide4tours is a new online booking platform that allows local guides from anywhere in the world to promote and market their services globally.

Madrid, Spain, April 19, 2017 --( The platform, created by a group of professionals of the tourist sector in Spain and Morocco, was born with an offer of tours in different cities in four continents. It is available in five languages (Spanish, French, English, Italian, Arabic and Russian) and allows guides to offer their services for different devices (computer, mobile, Tablet, etc.) at competitive prices.

Amina Achab, co-founder of has stated at the launch of the platform that "the local guides have the possibility to market their services globally without marketing costs and adapt to the demands and needs of the customer thanks to the contact and exchange of messages across the platform." is born of the culture of the collaborative economy and offers the possibility for local travellers and guides to have a direct dialogue thanks to an efficient use of information (offer), and of new technologies of communication and information, to satisfy Both the needs of travellers and generate a new value offer for local guides.

The founder of Competitive Advantage stated that its founder "stands to differentiate us from the competition thanks to the ability to innovate, offer added value, competitive prices, and presenting traditional services such as tourist tours with new formats and promotion processes, Marketing and management."

Tourism and new technologies

In recent years the tourism sector has witnessed an important transformation of the value chain by the emergence of collaborative platforms that connects individuals and companies based on the "peer to peer" economy model. They are platforms that generate new business opportunities in view of the possibility of disintermediation and of being able to have a direct supplier-customer dialogue thanks to an efficient use of the information (supply and demand) that new technologies allow. is a good example of how thanks to new technological applications, customers and suppliers can channel ideas and proposals regarding the demand for new services, enhance the dialogue and interaction between travellers and local guides, who become part of Intelligence and the process of business innovation.

At present there are millions of pages in the network offering tourist products and services. This excess of information makes aggregation and comparison of supply more and more essential and more precise for both the consumer (traveller) and the borrower of the final services (guides and travel agents).

The experience of the specialized channels for the distribution and commercialization of apartments and tourist lodgings, which are the most used and those that today have the greatest growth in the market of the commercialization for this new segment, shows that every day the demand of hiring increases Services directly to travel.

The same model is possible to apply to the offer of local tours and activities in destination. Guide4tours was born to that end, in the words of Amina Achab "makes the value chain in the field of tourism routes and activities more profitable and competitive by taking advantage of the latest innovations in Information and Communication Technologies (TIC)."

For more information:
Phone: +34 911 875 664
Contact Information
Amina Achab

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