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Applico CEO Appears on Bloomberg Technology to Highlight Amazon’s Dominance in B2B Distribution and How Incumbents Can Respond to Threat

Applico CEO Alex Moazed recently appeared on Bloomberg Technology to discuss Amazon's rising dominance in B2B distribution and discusses how companies should address the threat with a marketplace strategy of their own.

New York, NY, April 19, 2017 --( Applico CEO and Founder Alex Moazed appeared on Bloomberg Technology on April 7, 2017, to discuss the rise of Amazon Business, the threat it poses to B2B distributors, and what established distributors should do to compete.

After sharing exclusive data about Amazon’s seller and product listing growth, Moazed and Bloomberg host Caroline Hyde discussed what it means for the $6 trillion market for B2B distribution, how Amazon Business has found its success and will continue to grow, and how incumbent firms ought to embrace Amazon’s marketplace approach to not only compete, but to survive.

The Bloomberg segment can be viewed here:

Applico’s exclusive data was collected using its proprietary Marketplace Tracker, which is available to the public using this link:

Moazed and Applico Head of Platform Nick Johnson were recently featured on, diving deeper into the platform business model and how it be applied to B2B distribution:

About Applico:
Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 companies as well as multi-billion dollar private companies.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps and building platform businesses with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz, and others. It has focused solely on Platform Innovation® over the past 3 years creating hundreds of millions of dollars in enterprise platform value.

Alex Moazed and Nick Johnson of Applico co-authored Modern Monopolies, which explains the platform business model and was published by St. Martin’s Press in May 2016.

To learn more about platforms and Applico, contact:

Jonathan Goodwin
220 East 23rd St., Ste. 501
New York, NY 10010
Contact Information
Jonathan Goodwin

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