Brooklyn, NY, May 12, 2017 --(PR.com
)-- A star-studded dark chocolate bar is the latest offering from Rescue Chocolate, the 7-year-old Brooklyn-based company which donates all profits to animal rescue organizations.
The Grand Champion bar weighs in at 3.3 ounces and comes packaged in a windowed kraft box so that its colorful candy stars show through. The chocolate is vegan, fairly traded, organic, kosher, GMO-free, and produced in small batches by hand.
Rescue Chocolate’s founder/owner, Sarah Gross-Feoli, said the new product’s title is a play on words. “Grand Champion is of course a designation given to winning breeds at dog shows. But we want to let people know that all dogs can be champions, especially the ones stuck in shelters waiting for adoptive homes,” she said.
“These bars are also meant to reward the humans who help animals,” she continued. “All those who work in the shelters, or who advocate for animal welfare, or who adopt homeless animals - they are all champs too, and they deserve some sweetness!”
This year, Rescue Chocolate’s charity partner is Foster Dogs Inc. The non-profit organization coordinates a network of people willing to foster animals in their homes until permanent homes can be found. It also presents a variety of educational programs on pet care. The group receives periodic donations based on Rescue Chocolate’s monthly sales.
The chocolate company also supports hundreds of other animal organizations on an ongoing basis by providing donations for adoption events, auctions, and other fundraisers.
In addition to the Grand Champion bar, Rescue Chocolate offers 11 flavors of 2-ounce bars, two flavors of mini bars, and two truffle collections. Each flavor is named after an issue important in the realm of animal rescue.
For example, there are bars called Peanut Butter Pit Bull (which aims to rehabilitate the image of this misunderstood breed), Pick Me! Pepper (urging people to pick out their next four-legged companion at a shelter rather than a pet store), Foster-iffic Peppermint (pointing out the benefits of fostering a homeless animal even if one can’t ultimately adopt), The Fix(emphasizing the importance of spaying and neutering), and Mission Feral Fig (highlighting the humane management of feral cat colonies).
Gross-Feoli’s inspiration for starting the company was her own adopted pit bull, named Mocha. The pooch is now featured on Rescue Chocolate’s logo, and her mug shot appears on the labels of most of the products.
Is all this activity actually having an impact on reducing pet overpopulation?
The latest statistics suggest the answer is yes, according to Gregory Castle, the CEO of Best Friends Animal Sanctuary. After recently conducting a county-by-county survey across America, he said, “We learned that the number of dogs and cats killed has been reduced from approximately 17 million per year in 1984, when this all began, to approximately two million per year. And together, every day, we are bringing that number closer to zero.”
Gross-Feoli said it is heartening to know that her company and her customers have contributed, even if only in a small way, to the falling numbers of dog and cat killings.
Rescue Chocolate products are sold in retail outlets around the country as well as online. For further information, visit www.RescueChocolate.com.