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Housing Development Infrastructure Limited

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Leading real estate portal launches ‘quick quote’ with HDFC

Mumbai, India, February 13, 2008 --( In a unique initiative, along with HDFC has introduced its ‘quick quote’ service through which it would be possible for end-users to avail a preliminary home loan approval in a day.

As the name suggests, the ‘quick quote section’ on the homepage of is a single window to all home loan queries from HDFC, the leaders in home loan segment.

The facility makes it possible for a user to key in basic information which is relayed to strong back-end service of which promises to get in touch with the end-user in 15 min post inquiry submission. This information is passed on for validation to HDFC, which replies within a working day.

The response to this new initiative has been phenomenal so far. It has been 12 weeks since the HDFC quick quote section has gone live and the number of leads generated through this initiative are considerable. The number of inquires have grown by 28% on a week-to-week basis. Majority of enquiries are from well-qualified end users where obtaining loan approval has not been an issue. is India’s premier property listing portal with strong offline support. This initiative will augment the long wait usually associated with home loan applications saving valuable time and energy as the initial application is processed virtually in a jiffy.

“The quick quote service will facilitate the process of seeking home loans. The erstwhile cumbersome process of waiting for a home loan is simplified,” said Mr. Naresh Malkani, CEO, Mr. Malkani has maintained since the inception of his portal in 1999, that offline services would be a necessity to complement online facilities and improve service efficiency. “This initiative is organic to Indiaproperties’ growth and with HDFC we intend to redefine the term quick service.”

With over 29 years of home loan experience, HDFC provides home loan counseling and customized home loans for end-customers. This initiative will bring HDFC right into the living rooms of the people via the portal

The ‘quick quote’ initiative is a revolutionary step, which attempts to redefine the speed, efficiency, quality of service and lead generation in the home loan sector.

About (, established in 1997, is India’s first property listing service. is promoted by a team of professionals with years of experience in national and international real estate. Mr. Naresh Malkani, who has been associated with the real estate sector in India and the US for over two decades, is the CEO of is the largest and most comprehensive property listing portal featuring properties for sale and rent in over 215 cities across India. The locations include Mumbai, New Delhi, Pune, Chennai, Bangalore, Hyderabad, Kolkata, Ahmedabad, etc.

Each of the realty listings at is verified at various stages to ensure authentic data is available to end-users. This ensures superior customer experience at all times.’s unique model combines offline solutions with strong online presence. The model ensures quick closure of transactions resulting in win-win situations for all end-users in the Indian real estate.

In order to extend the superlative service beyond property selection, has been introducing innovative e-commerce initiatives like ‘quick quote’. The service facilitates quick home loan solutions for end-users.

The portal has tie-ups with major Banking and Financial institutions and also many of the leading Real Estate Developers and Property Brokers across India.

For further details please contact:
Adfactors PR Pvt. Ltd
Malini Gurbaxani (9372413284)
J S Sai (9821057181)
M P Joshi (9323255690)
Hemant Morajkar (9819412133)

Contact Information
Adfactors PR Pvt Ltd
Hemant Morajkar
022 2281 3565

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