Los Angeles, CA, May 28, 2017 --(PR.com
)-- With 115,000 Users Worldwide
Mush, the number one social app for moms, is launching in the U.S. Mush’s mission is to make the lives of moms more fun and less lonely by connecting with other local, like-minded moms with kids the same age – a mission The Duchess of Cambridge recently endorsed when talking about UK-based Mush.
Speaking to Mush founders Katie Massie-Taylor and Sarah Hesz at an event for mental health charity Heads Together, The Duchess said, “That’s fantastic. It is lonely at times and you do feel quite isolated but actually so many other mothers are going through exactly what you are going through. But it’s being brave enough, as you obviously were, to reach out.”
Mush was born when Katie and Sarah struck up conversation in a rainy London playground, both with two small children. After keeping each other sane and happy in the months that followed, they realized that all moms should have access to a free and fun way to make friends nearby in the same boat. The app was launched in May 2016.
Today Mush has been downloaded by more than 115,000 moms and has been credited for over 250,000 friendships. The users are spread around the UK and beyond, most notably with a huge, rapidly growing population in Australia. It’s been described in the national press as a must-have app, and is the top app for moms on the App Store.
One mom who Mush has been a lifeline for is Jessica, 33 who said, "Not knowing anyone in the area, the early days of maternity leave were lonely and I knew I had to do something about it. I was out walking three times a day and needed some adult conversation. You do meet a lot of moms at all the baby classes but it's not the same - Mush is great as you're all on there with the same objective, to make friends.”
As well as giving moms the chance to make real-life connections, Mush offers a “local chat” hub where moms can find out what’s going on in their area, ask for advice, and arrange group meets. The app also features tons of funny parenting content (“Mush Guides”) from top journalists who happen to be parents.
Mush Facts & Stats
Mush has commissioned proprietary research into motherhood and found many surprising things (please get in touch for more details)
50% of moms go to the shops primarily for adult interaction
50% find it hard to make local mom friends
60% of moms go a full day without adult interaction
80% of mums say mum friends are extremely or quite important
Mush in the News
Mush has been covered extensively by UK press and more recently, with the Duchess of Cambridge’s involvement, it has been picked up by US publications.
US: People, Huffington Post, US Magazine, Vanity Fair
UK: BBC Breakfast, Sky News, Channel 4 News, Radio 4 Woman’s Hour, Mail Online, The Sun, Sunday Times Style, The Guardian, The Telegraph, The Evening Standard