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Roger Pettingell - Coldwell Banker

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Top Selling Sarasota Agent Upgrades Main Website


The redesign of flagship website, www.longboatrealestate.com, is more intuitive, contains more video and is more responsive to mobile devices. Extensive data on home sales for buyers and sellers continues on site for research.

Longboat Key, FL, June 02, 2017 --(PR.com)-- The number one real estate Coldwell Banker sales associate in Florida the past five consecutive years, Roger Pettingell on Longboat Key, announced a major redesign to his flagship website, LongboatRealEstate.com.

He noted that the site contains more video, is easier to navigate, conforms to search engine guidelines for websites that scale comfortably to mobile devices, but still maintains all the data home buyers and sellers have visited the site in the past two decades for efficient home pricing research.

“It opens with a video, which I like, because I like the movement of it,” he said. “It also does get us more exposure on things like YouTube, which you know Google's very video-driven. That's kind of why we've gone for that.”

The site contains one of the most extensive collection of home value data, including years of monthly Comparative Market Analysis (CMA) reports for 20 Longboat Key and Sarasota communities. A section is also devoted to his weekly video series, REALTALK™. This series covers real estate topics including a quarterly analysis of the Sarasota home market. An episode in April was an announcement of the new website design. All 130 episodes are indexed and transcribed on the site. Companion articles for many of the topics discussed on video, REALTALKplus™, are also catalogued on the site.

Pettingell maintains several sites, each with its own focus on the real estate market. A sister site, BestSarasotaRealEstate.net, contains most of the information that is available on the main site. LongboatKeyHomePrices.com provides data for home owners to assess the value of their residence compared to market prices. A site for buyers, FindLongboatKeyHomes.com, provides home values and homes for sale in communities of their interest. On all the sites, visitors can save their searches and receive updates by email.

He also maintains a website for each of his listings, currently at 42 homes for sale. In 2016 Pettingell had volume sales of $77 million, making him the top selling Coldwell Banker agent in Florida the past seven of nine years. Most of his home sales are for the luxury waterfront market with an average sale this year over $2 million. His most exclusive home for sale is on Bird Key, a double waterfront lot listed at 622 S Owl Drive. This $9,995,000 home can be seen at 622SouthOwl.com.

The launch of his redesigned website coincides with two major branding Coldwell Banker initiatives to help preserve its leadership in the Florida residential real estate market. For the luxury market of homes over $1 million, Previews International was rebranded as Coldwell Banker Global Luxury. In April the company also presented its new website, state27homes.com. Buyers have a broader view of homes for sale in Florida, the 27th state to join the union.
Contact Information
Roger Pettingell - Coldwell Banker
Tom Briggle
(941) 387-1840
Contact
longboatrealestate.com
NRT Media Contact:
Elise Ramer
Coldwell Banker Residential Real Estate
Phone: (941) 487.1417
Elise.Ramer@nrtsoutheast.com

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