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Brightline Interactive Divulges the Future of Event Design

Brightline Interactive discusses how virtual reality can be used to engage consumers.

New York, NY, April 15, 2018 --( Brightline Interactive’s Principal, Tyler Gates, will be giving the run-down on all things virtual reality at PCMA’s Education conference at the New York Marriott Marquis on June 13, 2017. The conference will feature thought leaders in technology, art, design etc. who will bring fresh perspectives to the future of event design.

The digital world is quickly evolving so it is vital for businesses to stay on the forefront of technology to optimize both their business operations and promotional activities. Incorporating virtual reality (VR) into sales and promotions strategies seem like a “nice to have” for many businesses although many may not truly understand the possibilities and opportunities VR can offer. Whether it be an equipment and machinery manufacturer allowing customers to “test” the products first hand, or a service provider immersing the potential buyer in their unique experience, this technology has many potential uses.

“Virtual reality engages the consumer in a way that traditional marketing tactics lack. Experiential marketing, such as VR, connects the user not just by showing them, but by building their emotional connection through personal, first-hand experience,” says Tyler Gates, Principal at Brightline Interactive. Gates will be presenting to hundreds of conference and tradeshow planners on the various types of experiential marketing, the many applications of VR, and the process of building a customized product that incorporates customer goals, ideation, creation and implementation. Details on the presentation can be viewed here:

About Brightline Interactive

Brightline reimagines technology for consumer brand experiences through place-based interactivity. Brightline creates, builds, and produces fun digital and virtual experiences for global brands at major sporting events, entertainment venues and public location-based properties for automotive, CPG, technology, airlines, beverages and other products and services. Headquartered in Alexandria, VA, Brightline is committed to creating innovative, viral and scalable brand activations. Learn more at
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Brightline Interactive
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