New Travel Site Upside Taps Digital Analytics Firm MaassMedia for Guidance on Data Governance and Insights

Philadelphia, PA, June 10, 2017 --( DC-based business travel start-up Upside has tapped Philadelphia digital analytics firm MaassMedia to develop a multi-channel marketing analytics platform that will provide the website’s executive, marketing, and content teams with data and insights to inform strategic and tactical planning decisions.

Upside, which launched in January 2017, saves businesses travelers who work for small and mid-sized companies 5-15% over the lowest published flight and hotel prices available online. As a reward for saving their companies money, business travelers can earn $100 or more in free gift cards to major retailers – such as, Whole Foods, Target, Staples, and Uber – on every trip.

“We are excited to be partnering with MaassMedia for business intelligence solutions. As leaders within the field of digital analytics, their work for both small and enterprise companies made them a natural fit for Upside,” said Upside Vice President of Marketing at Upside, Michele Mitchell.

“Like MaassMedia seeks to provide innovative solutions to our clients. We make it our mission to ensure that businesses thrive in today’s crowded digital space by sorting through their informational clutter and providing them with actionable insights,” said MaassMedia VP of Client Services Phil Kemelor.

Over the next few months MaassMedia will work closely with to design a metrics framework, perform a complete data quality audit, recommend and prioritize data collection and processing improvements, create a multi-channel attribution model, and produce targeted analyses and develop personalization strategies and tactics, along with other projects. MaassMedia will also offer ongoing support for the start-up. ( Upside was created and launched by Priceline Founder Jay Walker and a team of travel industry innovation pioneers, including several members of Priceline’s founding team. is headquartered in Washington, D.C., with facilities in Stamford, CT and New York, NY. For more information, visit: or follow us on LinkedIn, Twitter and Facebook.

MaassMedia, LLC is a specialty analytics consultancy, founded by Aaron Maass, that provides guidance and leadership to leading global brands seeking to optimize their investments in digital multi-channel content, marketing, and customer service initiatives. Based in Philadelphia, PA, MaassMedia has offices in located in Washington, D.C., Los Angeles, CA and Atlanta, GA. Visit for more information.
Alisa Gross