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Mini Thin Rush Liquid Energy Shot Signs on as Exclusive Energy Drink Sponsor of Winter Music Conference 2008

Revolutionary new energy drink partners with Dance Music Industry’s most prominent annual forum to celebrate dance music as a cultural art form.

Carmel, IN, February 14, 2008 --( BDI Marketing today announced that the company’s new energy drink shot, Mini Thin® Rush™, has been named as the exclusive energy drink for Winter Music Conference 2008. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.

As the exclusive energy drink of Winter Music Conference 2008, Mini Thin Rush will benefit from exposure to and direct interaction with the Conference’s coveted audience of more than 45,000 contemporary music professionals and enthusiasts that attend the 300 plus events held over the course of the 5 day festival. Exposure for Mini Thin Rush will include extensive sampling and signage throughout the conference, exhibition space, advertising in WMC publications, as well as logo placement on Delegate bags, the WMC website, weekly email blasts and more.

One of the most anticipated dates on the music industry calendar, Winter Music Conference 2008 (WMC) will be held from March 25 through 29, 2008 in Miami Beach, Florida. WMC provides a platform that has served to springboard artists, DJs, and dance music professionals from all over the world to successful heights; thereby making it the place where many of the major deals of the year begin. WMC showcases top international talent, the newest technological developments, and celebrates dance music as a cultural art form.

WMC attracts every aspect of the industry and surrounding youth culture including industry professionals and music enthusiasts from more than 60 different countries, making it the most prominent and rapidly growing event of its kind. Leading into its 23rd year and with over 45,000 people pouring into Miami WMC week, WMC has established itself as the premier music conference for the world.

Designed for people on the go and available in a 2 ounce liquid shot, as well as gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal alternative to consuming high-sugar energy drinks. Mini Thin® Rush™ Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin® Rush™ Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin® Rush™ Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.

“We are proud to announce that Mini Thin Rush has been named as the Winter Music Conference 2008’s exclusive energy drink,” stated Ms. Windle-Burcham. “The exposure to WMC’s audience of artists, DJs, and dance music professionals is directly in keeping with our mission to establish the brand and grow market share through outreach to and creating buzz with today’s top trendsetters and consumer influencers.”

About Winter Music Conference:
Winter Music Conference, in its 23rd year, is regarded as the singular networking event in the dance music industry, attracting professionals from over 62 different countries. With its high concentration of top international artists, DJs and industry professionals, WMC permeates the international press and is thereby one of the most publicized events in the business. Every aspect of the industry is represented including the top technological innovators, artists, DJs, producers, radio and video programmers, retailers, distributors, audio manufacturers and many more. There are countless reasons why people from all over the world return year after year for this event, the most outstanding one being that there is nothing else in the world like it.

About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established it’s self as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results. For more information visit


Press Contacts:
Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: or
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BDI Marketing
Jeffrey Assisi

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