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UK MoD to Discuss Successful Media Strategy in London This December

London, United Kingdom, July 06, 2017 --( SMi has announced the addition of two social media experts from the UK Ministry of Defence joining the speaker line-up of the 7th Social Media within the Defence & Military Sector conference taking place on 6th and 7th December in London.

Helen Craven, Head of Digital Strategy, will be presenting on managing successful external social media strategies. Her presentation will give an overview on how the UK MoD utilises social media for recruitment and corporate purposes, as well as managing the strategy at individual services level and understanding the communications strategy hierarchy. She will also explore the relationships between defence organisations and the three Armed Forces, as well as cross-government links and collaboration under the British Government.

Digital Transformation Lead Robin Riley, meanwhile, will present a talk on managing successful internal media strategies. His session will focus on new technologies and social media platforms used by the UK MoD for internal communication and collaboration. He will also discuss managing the personal and public communications space, as well as the challenges this causes and emergent use cases for enterprise social media in UK defence.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

Further information, including a full line-up and conference agenda, is available at

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at
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SMi Group
Honey de Gracia
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