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Velour Imports

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Critically Needed Houston Startup Velour Imports Listed in Competition, Your Vote Critical to Reach Semifinals & to Equalize Access to $300 Billion Beer Market

The secret to equalize access to $300 billion beer market lies within the opportunity to expand a craft brewer’s distribution network abroad.

Houston, TX, July 10, 2017 --( Houston-based organization, Velour Imports, announces its nomination to compete in the 2017 Startup of the Year Competition, but it’s going to take the public’s input to be selected a top 100 startup semifinalist. After years of either being bought out, or being mocked through advertisements by big beer competitors, craft breweries are being offered an exclusive opportunity to introduce their brand to a global audience and from nearly any location. Votes submitted through the online Reader’s Choice Poll will guide the selection of the top 100 startup semifinalists are invited to the Innovate! and Celebrate conference in San Francisco on October where they compete for cash, prizes and more. Voting ends Wednesday the 12th.

Enthusiastically running for the title of Startup of the Year from South Central – Texas (excluding Austin), the organization’s leadership admits it would rather embrace what already exists rather than create something new. “We use 3PLs so we could increase our operational capabilities.” Not restricted by geographic location the organization strives to equalize the opportunity for global sales. Which means the process to qualify for global distribution is now standardized and transparent. “Plain and simple... it’s fair,” stated 36-year-old entrepreneur, long-time lover/supporter of craft beer, and Chief Executive Officer of Velour Imports, Brooke Sinclair. “We have two objectives to support the natural hierarchy of the beverage ecosystem and bring an added value to wholesalers and importers around the world.” By using 3PL companies, Velour Imports expands its geographic reach and can scale according to the availability of technology regardless of the sector. That means as technology grows, so will Velour’s capabilities, distribution, and profit margin.

The Chicago born Houston resident drew from experiences from nearly two decades in logistics to carefully design a robust strategy to slowly eat away at the current export business model. "Essentially employees are cross trained Project Managers. Their specialists in their fields, but they listen for keywords for other opportunities. That’s what will allow us to react to the market and grow accordingly." To best understand Velour Imports, Sinclair described the flow of information in the organization’s infrastructure as taking Amazon's best qualities, restructure the concept for B2B. Each manufacturer is essentially its own fulfillment center and product can be escorted from the manufacturer bye the 3PLs to a port authority. By breaking free of the brick-and-mortar lag time, Velour Imports is structured to duplicate the exact same strategy as Amazon, but has dedicated its efforts to providing equal opportunities to all manufacturers of craft beverages beer, wine, cider and spirits. To cast your unlimited vote in support of craft beer, visit every day until July 12th and vote Velour Imports.

About Velour Imports
Velour Imports Limited Liability Company is an export management company which distributes alcoholic beverages through the solicitation of sales of wine, beer, and ciders to a rising number of luxury resorts and hotels around the world. The staff secures purchase orders from approved distributors, importers and agents, in addition to developing brand recognition to help increase those sales. The organization holds federal and state export licenses in compliance with the laws and regulations that the Alcohol and Tobacco Tax and Trade Bureau. The company secures compliance, sales authority, and arranges logistics of product directly from manufacturers. More information about the organization can be located at Direct requests for additional information may be submitted to
Contact Information
Velour Imports
Brooke Sinclair

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