Los Angeles, CA, July 12, 2017 --(PR.com
)-- Flipagram, the Los Angeles social media startup acquired in February by Chinese media giant Bytedance, has emerged from a post-acquisition quiet period, courting top social media influencers through a series of exclusive tastemaker events. The company is said to be approaching influencers about selective, invitation-only programs and partnership opportunities for influential video creators.
The company’s Talent Development team was spotted sponsoring a star-studded surprise birthday party for Roadstarr co-founder Hussein Iddrissu in the Hollywood Hills. The motor mogul is known in Tinseltown for outfitting the rides of celebrities including John Travolta, Ralph Lauren, Kevin Spacey, Akon, Amber Rose, and more. At the private mansion party, social media influencers, recording artists, and television personalities enjoyed performances from Flipagram featured artists D Sharp, The Womack Sisters, and Emm.
The party came hot on the heels of VidCon, Flipagram’s first public appearance since its acquisition. In addition to showcasing performances by more than 20 Flipagram stars, insiders say Flipagram met privately with more than 50 top Viners.
Could a mass migration of creators to the Flipagram platform be in motion? With Vine stars left high and dry after the death of Vine, it’s possible creators have finally found social media’s new home for comedy in Flipagram. If Flipagram’s new focus on tastemaker events is any indication, the company plans to take a leaf out of YouTube’s book by directly supporting top creators.
Flipagram’s Chief Product Officer, Hans Ku, remained tight-lipped about specifics, but confirmed that, “Flipagram’s biggest focus today is on developing creators in innovative and effective ways. With support from our new parent company, Flipagram is driving forward with new initiatives that will make Flipagram an incredibly important destination for both video creators and consumers.”
Flipagram, a global video community, offers a host of creative tools and effects plus more than 40 million free, licensed song clips for creators to use with their videos. Prior to its acquisition by Bytedance, the company had already grown to more than 200 million users.
Bytedance, the parent company of Toutiao, is among China’s newest technology giants. Recently in the news for raising a billion-dollar Series D round of financing, co-led by Sequoia Capital, the company is known in Asia for its use of AI to serve news and information to viewers. Toutiao was created in 2012 by Zhang Yiming, a 33-year-old entrepreneur. Flipagram is Bytedance’s first US acquisition.
Photos from Influencer Party: https://drive.google.com/drive/folders/0B7i2QyMif72nUG14WXZHUHFCbTQ
Photo Credit: Gian Marco Flamini
Photos & Videos from Vidcon: https://drive.google.com/drive/u/0/folders/0B8Wri1l-H47pb2tjRngtLTdTcGM
Photo Credit Ryan Blewett