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Shep and Ian Murray, Co-Founders of Vineyard Vines, Talk on The CEO Show with Robert Reiss About Building a Passionate Business

Ridgefield, CT, February 16, 2008 --( Brothers Shep and Ian Murray, Co-Founders of Vineyard Vines, Talk on The CEO with Robert Reiss about building a lifestyle business, pursuing the passion of working for one’s self, and doing whatever it takes to satisfy customers.

The Vineyard Vine’s interview is a case study of building a business, starting with sweat equity and credit card funding. It is a personal recounting of how a couple of Madison Ave-type guys, escaped the corporate pressure cooker to build a dream and do something that they loved. Put succinctly, “We were passionate about doing something different …. We wanted to ride on our boats, not on the train.” Or as Ian says, “We started making neckties so we didn’t have to wear them.”

In the interview they discuss how they built their passion into one of America’s fastest growing and most loved companies. The Murray brothers talk about how the company represents exactly what they care about and that Vineyard Vines, as Shep puts it, is “Creating products for people who love to lead the good life.” It is clear, more than just clothing, Vineyard Vines has become a lifestyle.

The interview is conducted in the Vineyard Vines store located at 145 Greenwich Street, in Greenwich CT. Reiss comments on the store’s warmth and excitement and Shep explains, “Our stores are like walking into a catalog.” Vineyard Vines business is summed up by the statement, “It’s about doing what you love and being with the people you love.”

Information about Vineyard Vines can be found at:

The CEO Show with Robert Reiss interview with Shep and Ian Murray will be broadcast on Sunday, February 17, 2008 at 9 pm EST. The podcast of the interview will be available at:

Contact: Robert Reiss 203 894 9400,

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Reissource, LLC
Robert Reiss
Cell phone: 203-894-9400

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