LocDown Miami Opens Its Doors for Premium Hair Extensions That Focus on Diversity Through Length and Color

LocDown Miami opens its doors to a niche market - women seeking to redefine beauty through dramatic lengthy hair from 26 inches and longer.

Miami, FL, August 02, 2017 --(PR.com)-- Floor length, Celeb-inspired tresses are all the rave with popularity starting to gain momentum for 30 and 40” inch extensions that almost reach the ground. These Rapunzel style hair weaves are becoming the next best thing and the purpose is no longer to find hair that blends but that emphasize the channel of inner to outer beauty and art venturing away from reality.

LocDown Miami, a new South Florida-based hair extensions brand, today announced the launch of its line of 100% all-natural, premium hair extensions which will be sold at their online boutique and at special events locally. LocDown Miami not only provides high-end products, typically ranging from $150 to $300, but also offers a lifestyle and makeover opportunity for women wanting Celeb-inspired hair for a reasonable price.

The niche here is what sets apart LocDown from competitors in a multi-billion dollar industry—stocking the lengthiest and trendiest extensions and clip ins that cannot easily be found anywhere else since most places stock up to 24 inches. Clients will expect to pay more for length of product, but realize the price is competitive compared to what the rich and famous shell out. The hair extensions are an ideal solution for obtaining any desired look where length and volume are needed.

The Black haircare industry alone is grossly underestimated with Market research firm Mintel estimating the size of the 2012 market at $684 million, with a projection of $761 million by 2017. LocDown Miami carries hair for all hair types with the notion that any woman can be gorgeous from straight to curly kinky.

Mintel also reports, “Nearly six out of 10 Black consumers wear a wig, weave or extensions, which enables them to switch up their look.” Wigs and weaves survive Black hair culture because hair versatility is in high demand. Many Black women change their hairstyles frequently, no matter the texture because purchased hair allows for diversification and can give one’s real hair a break from manipulation mitigating damage and breakage (protective styling is in high demand).

According to a poll conducted by online hair and beauty expert Hairtrade.com, 38 percent of women (approx. 59 million) use hair extensions as part of their beauty routine (87 percent of them keep it a secret from their friends and family). African American women comprise the majority of hair extension users with 70% which leaving 30% for Caucasian, Latino, and other ethnicities. There exists an untapped market of 30% or 17 million consumers who LocDown Miami is setting their sights on.

Based on extensive hair industry research on trends, LocDown Miami is featuring some collections in high demand like Brazilian Body Wave, Brazilian Silky Straight hair, Brazilian Kinky-Curly hair extensions, and Afro Kinky hair for protective styling flexibility.

For more information, please visit http://www.LocDownMiami.com.

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About LocDown Miami
Founded in July 2017, LocDown Miami is a premium hair extensions company based in Miami, Florida with web presence. It sources its hair from vetted manufactures located all across the globe. All hair is 7A grade, all-natural Remy hair.
Locdown Miami
Sam Elise
(786) 309-8447