Summit, NJ, August 04, 2017 --(PR.com
)-- Arteric (http://arteric.com), a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives, is proud to announce the promotion of Lloyd McGarrigal to software development manager.
Mr. McGarrigal plays critical roles across the entire development cycle for the websites, mobile apps, and Web applications that Arteric produces. At a project’s onset, Mr. McGarrigal collaborates with the client services team and the project management team to define the technical scope of work, selecting the platform and devising the development strategy. This means analyzing a clients’ immediate technical needs for their current information technology ecosystem, as well as anticipating the inevitable changes for the coming years.
During the development phase, Mr. McGarrigal ensures that Arteric’s programming team operates at maximum efficiency to deliver a defect-free product on time and on budget.
“Exceptional software development managers are masters of multiple disciplines beyond programming: project definition and planning, process control, and technical communication with digital experts and novices internally and on the client side,” states Hans Kaspersetz, Arteric’s president and co-founder. “An uncanny ability to simplify the complex and unwavering attention to detail is critical to deliver software that works everywhere and every time. With his broad experience, relentless pursuit of detail, and uncompromising quest to do things right, Lloyd sets up projects to succeed and effectively drives them to launch.”
Mr. McGarrigal is exceptionally skilled at wrangling continually evolving technologies while remaining focused on the big picture. This trait is essential for digital marketing teams and comes naturally to an endlessly curious, lifelong learner. When not voraciously consuming books on psychology, philosophy, economics, and cultural anthropology, Mr. McGarrigal is a frequent student and occasional teacher at programming workshops and conferences.
Jon Fisher, Arteric’s director of technology, adds, “Lloyd’s ability to understand the goals and strategy behind a given tactic allows us to efficiently discuss requirements, agree on the approach, and get the team started on the right track.”
Mr. McGarrigal summarizes his time at Arteric this way. “Growing professionally as Arteric expands has been very rewarding. The Arteric environment fosters open minds, honest opinions, and a relentless pursuit to do things right, without compromise. I couldn’t do it any other way.”
Pushing the boundary of digital marketing
Arteric has been helping healthcare brand teams overcome complex marketing challenges to shape and capture markets for two decades. Contact Hans Kaspersetz at 201.559.9910 to learn how Arteric can push the boundaries of digital marketing to help your brand excel.
Arteric is a digital marketing agency built on a foundation of technology expertise - digital strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops the strategy and the software - Web sites, mobile apps, and Web applications - that drive pharmaceutical and biotechnology digital marketing campaigns and connect the public and healthcare professionals with information about life-changing therapies, technologies, and devices.