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Bengel Publishing Inc.

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News Leader Launches Dog-Gone Different Website

Program introduces new twist to teaching tricks.

Princeton, Canada, February 19, 2008 --( This week Bengel Publishing Inc., which owns and operates the Similkameen News Leader, adds another website to it’s internet division.

The website,, has to do with pet photography and through a series of e-mails sent to subscribers at regular intervals teaches short and simple tips to taking better pet photos.

What makes the site stand out is the lessons contained within the ‘Paws ‘n’ Claws Pet Photo Guide’ are taught by the pets themselves.

“I had the concept for the Frame Your Pets website in place about a month ago but needed to find a way to make it unique,” says News Leader Owner/Publisher George Elliott.

“I was thinking along the lines of ‘you can teach an old dog new tricks’ then decided to flip it completely around by putting the pets in the place of teaching the lessons, which are called tricks.”

The website is sub-titled with the line: Where Humans Learn Tricks!

Eddie the Dalmatian is the main character in the program and is assisted by Magnum the Cat. A third member of the program is Yogi the Australian Shepherd/Border Collie cross who both Eddie and Magnum talk about along with their own experiences as they teach the photo tips.

“The animals are actually pets owned by my wife, Brenda and I, so I gave them human traits – such as the ability to speak – and used them in the program, tweaking their personalities which shows up in the dialogue part of the Frame Your Pets program,” Elliott explains.

“So for example, one of the ‘tricks’ is about trying not to use your camera flash near your pet. Eddie and Magnum discuss the details on why it may not be such a good idea. But there is an exception. Magnum doesn’t seem bothered by the flash, however, Yogi is a bit scared of it and has a habit of shying away from me when I get too close to her with the camera. The pets use this real-life experience to teach a lesson and do so in a factual but fun and friendly way.”

Subscribing to the 13-part Paws ‘n’ Claws Pet Photo Guide is free. A sign-up request form is located at the Frame Your Pets website: Once signed up, subscribers will also have access to Eddie the Dalmatian’s blog where they will find photos and stories and will also be able to post their own.

“I thought that if Eddie was going to be the main focus of the program he should have his own blog for him to communicate with the many new friends he’s going to make which also means – and this part actually cracks me up – he has his very own e-mail address,” Elliott adds.

“I hope it doesn’t go to his head as I’m already considering making him the central character for another website project.”

Elliott says the Frame Your Pets program will be advertised online in a variety of locations with pet owners being the primary target market.

“If you own a pet, you’ll probably understand the program better and see the humour in the packaging of the product.”

Bengel Publishing Inc. launched its Internet division in November 2007 with the addition of the Bengel Online Store at and the Bengel Online Business Program at

The Similkameen News Leader website is

Contact Information
Bengel Publishing Inc.
W. George Elliott

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