SimplyTrak Joins O2 Accelerator Programme

Companies join forces to deliver mobile asset tracking to the UK SME market.

London, United Kingdom, February 20, 2008 --( UK based technology provider SimplyTrak has been chosen to join the O2 Accelerator Programme in the SME space. SimplyTrak provides hardware and software solutions to help companies maximise the return on their mobile assets. The accreditation recognises the market opportunity represented by SimplyTrak’s wide product offering and O2’s business customer base.

As the leader in non-voice mobile services, O2 is leveraging SimplyTrak’s strong market offerings as well as its own innovations to drive new revenues and expand growth. Founded in 2001, SimplyTrak provides complete systems for tracking, monitoring and protecting mobile assets. It focuses on making the latest technology available to small and medium sized companies at a realistic cost without compromising reliability or quality of service. The relationship will significantly increase SimplyTrak's footprint throughout the UK and will strengthen the alliance between SimplyTrak and O2.

Commenting on the agreement with SimplyTrak, Ilona McMullan, Business Applications Manager at O2, said, “All organisations, in all industries, face challenges in maximising the efficiency of their mobile resources. In order to make better business decisions they need to understand how those resources are being utilised and what improvements can be made. SimplyTrak has a proven record in providing cost-effective, reliable solutions to help companies solve these challenges. By working together we can leverage SimplyTrak’s expertise and O2’s market leadership to drive value for our customers”

Blair Kantolinna, Sales Director at SimplyTrak commented, “We are very excited to be working with such a key player in the communications market. This alliance will enable us to bring the benefit of our joint offerings to a much wider customer base and we look forward to a long and mutually rewarding relationship.”

About SimplyTrak
SimplyTrak is a leading provider of mobile asset tracking solutions to large corporates and the SME market. Its customers benefit from real-time information which helps them drive down costs, meet policy demands and increase their bottom line. Headquartered in the UK it operates through a global network of distributors and channel partners.

Visit for more information.

SimplyTrak Ltd
Richard Frykman
01482 650 521