Grote Company Launches New Brand, Website

Columbus, OH, September 15, 2017 --( Grote Company, a commercial food slicing and assembly equipment manufacturer, recently rebranded and unveiled a new website. With this rebranding, Grote Company focuses on quality and enduring commitment to providing the best equipment and service available. The new offers user-friendly navigation to comprehensive information in key equipment areas of expertise: pizza topping, sandwich assembly and slicing.

“We asked our customers why they work with Grote Company, and they told us it’s our quality equipment and service, and personal dedication to their success. So we made that the focus of our rebranding and resulting website. We’re excited to now tell that same story to all existing and potential customers across the globe,” says CEO Bob Grote.

The new branding, including a new logo, pays homage to decades of history, reflects today’s core competencies and looks forward to the future. The new color pallet shows durability and strength, with orange representing warmth and energy. New messaging, including a new brand promise of ‘Enduring Commitment’, speaks directly to a dedication to success.

The new website has a clean design with simple navigation to equipment and service information – allowing visitors to easily find and evaluate pizza topping, sandwich assembly, slicing and service solutions. New features include responsive design and a resources library.

Vanmark, a wholly owned subsidiary of Grote Company, also rebranded and launched a new website at

Grote Company will unveil the brand in-person at Process Expo, September 19-22 in Chicago, in booth #1512.

Visit the new website at
Grote Company
Jessica Gray