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Goo-Woman, a Search Engine for Women

Goo-Woman has created a new search engine for women, both useful and symbolic to remind us how much work must still be done to advance in equality between women and men.

Los Angeles, CA, February 22, 2008 --( An anonymous woman, somewhere in the world, turns on her computer, opens her favorite search engine and writes "film directors". The result: large lists with the best film directors of all time. Number of women in this lists: one, maybe two. "Let's make another search", she thinks, and writes "football". She really must dive into the results to find the first webpage where women appear, at least playing football. Finally, she tries her last search, "scientist". She can read the names from the most famous ones Archimedes, Bohr, Darwin...but not even Marie Curie is visible.

Is the Internet just a mirror of our society, where the equality between women and men doesn't exist nowadays? The creators of Goo-Woman are very sure in this point: "We have advanced a lot, but there is still much work to do". This has been the main reason to start the Goo-Woman project. Goo-Woman is a new custom search engine made for women, where female results related with the search will be boosted to be shown in the first places.

Goo-Woman ( is implemented through Google's Custom Search Engine service, using keywords that will tailor the results for women, both emphasizing the best ones and preventing others, for example sexist websites, to appear.

Shall it substitute other search engines? "Definitely not", says Ines, one of its creators. "It's just a symbolic gesture to remember that there is still a lot of work before we can talk of real equality between men and women". "But, beeing symbolic", she continues, "doesn't prevent it from beeing completely useful". For example, you can find there movies made for and by women, female associations for different sports or even women oriented porn.

"We really hope that our work will be usefull for a lot of people" continues Ines, "but our only real desire is that in the near future we can disable our search engine and put instead a very big text: This site has been closed due to the achievement of equality between women and men".

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Ansgar Nell

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