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Tealeaf to Help Rightmove Deliver More Leads to Estate Agents by Increasing Consumer Conversions Online

London, United Kingdom, February 23, 2008 --( Tealeaf®, the leader in Customer Experience Management (CEM), has today announced that Rightmove, the UK’s largest property website, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its website; By capturing every customer journey and proactively seeking out and resolving any obstacles that impede the customer experience, Rightmove are able to increase consumer conversions and deliver more leads to the 14 000 plus estate agent branches and new homes developers who list their properties on the site.

Rightmove is the biggest marketplace for all types of property to buy or rent in the UK, with 90 per cent of all UK estate agents advertising their properties on In return, the estate agencies and developers can target more than 4 million visitors who generate 550 million page views in 27 million visits per month. With Tealeaf, Rightmove has real-time visibility into what is happening at every stage of the customer journey from the images they view to the enquiries they send to agents. This 360-degree view enables Rightmove to resolve any issues and provide better online service for consumers, ultimately increasing the number of leads that the site delivers to their customers.

“Previously we relied on focus groups and user interviews for feedback on our site and our proposed improvements, but this was a lengthy and time-consuming process, with suggested changes implemented weeks or sometimes months later,” explained Peter Brooks-Johnson, Product Director, Rightmove. “With Tealeaf, we have an unprecedented real-time overview of our customers which gives us the agility to instantly rectify any possible sticking points.”

“Rightmove is a huge site with a massive user-base so even the smallest of changes can have a considerable impact on the number of conversions that estate agents receive,” said John Lillie, UK Country Manager for Tealeaf. “The visibility and insight provided by Tealeaf enables Rightmove to have a complete overview of what is happening on the site and make associated changes before the consumer is even aware that there is an issue.”


About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit

About is the UK’s number one property website displaying details of homes for sale or rent to the largest online audience. It has around 90% of all properties for sale and at any time displays a stock of over 1,000,000 properties to buy or rent, worth around £270 billion. The site receives over 27 million visits a month and serves some 550 million pages of property information to end users. It has been ranked as high as 7th in terms of most viewed UK websites (source: Hitwise) and was named ‘Best UK Property Portal’ at the 2007 Daily Mail Property Awards. Rightmove was also recently named ‘Best Homes website’ in the BT Online Excellence Awards 2007.
Contact Information
Danny Whatmough
020 8339 4426

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