Hamilton, NJ, October 25, 2017 --(PR.com
)-- In episode 36 of the Moment Masters Show Small Business Podcast (www.momentmasters.com), show host, award-winning PR and branding expert Shakira M. Brown a.k.a. The Small Biz Whisperer interviews seasoned marketing expert Louis Gudema on how small businesses can have “Better, Faster and Cheaper” marketing. In this episode, Gudema shares his expertise on how entrepreneurs and companies of all sizes should approach their marketing strategy. Listen to this episode in your browser at http://momentmasters.com. You can also subscribe to the show to stream it free via iTunes, Google Play, Stitcher and Podbean and Player.fm among others, to receive all the latest episodes to your mobile devices.
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“It’s important that we stress to small business owners that marketing is not just an expense, it’s an investment,” said Brown. “A lot of times, they’re looking for the magic bullet of today – social media – but often, they’re so far away from being able to leverage that to grow their businesses that it would never work and they would be wasting their money.”
In this episode, Gudema draws from his own experience as an entrepreneur, when he would always allocate 10 percent of his company budget toward marketing to reach his goals. He also shares the three-step process for building a successful small business marketing program along with his insights on social media marketing for lead generation.
“Think of the marketing framework in three stages: marketing assets you have but aren’t taking advantage of, identifying new customers who’s needs align with your product or service, and setting up longer term campaigns,” said Gudema. “Start with the really fast, inexpensive things in the center of the bullseye before focusing on the longer term things.”
Gudema shares his insights on how small- and mid-sized companies can grow as quickly and inexpensively as possible. Listen to episode 36 of the Moment Masters Show and subscribe to the podcast here: https://www.momentmasters.com/e/louis-gudema-cheaper-marketing/.
To be a guest on the show to share your small business advice and story email firstname.lastname@example.org.
For even more small business and branding mastery tips, learn to brand your business the right way from award-winning Public Relations and Branding Expert with Shakira Brown to take advantage of her private intensive brand program, which includes three months of personal one-on-one support to get you on track to grow your business and develop a brand. Take your business and personal brand to the next level now with this exclusive offer. Get started at http://www.pradviser.net/private-brand-coaching.
Attention Media Planners: Book the Small Biz Whisperer for your next conference or workshop, for more information visit http://shakirabrown.com
About Moment Masters
Moment Masters (momentmasters.com) is a weekly podcast hosted by award-winning PR and marketing expert Shakira M. Brown, The Small Biz Whisperer. Covering topics from successful networking to email marketing, Moment Masters aims to help businesses and small business owners be there when their customers are ready to buy, in essence mastering the moment.
About Shakira M. Brown
Shakira M. Brown is an award-winning PR and marketing expert with over 20 years of experience leading communications strategies for various small and high growth corporations, public companies, celebrities, personalities and professional services firms. As a speaker, Shakira as “The Small Biz Whisperer” has addressed audiences of her peers in public relations around the country. Shakira is available for speaking engagements covering branding and marketing topics for small businesses.
Shakira is the CEO and Managing Principal of SMB Strategic Media, a boutique communications firm specializing in providing affordable public relations and marketing services for small and middle market businesses. The firm also provides branding, content development, media relations, online reputation management, website strategy and content development, social media management/strategy and video production services. To see Shakira’s full biography, please visit http://www.momentmasters.com.