November 15, 2017 Webinar on Patient Portal Roll-Out Strategy: Activating and Engaging Patients in Self-Care and Population Health

Lehigh Valley Health Network (LVHN), which operates the fastest growing patient portal on the EpicĀ® platform, will provide an inside look at the portal's roll-out as well as its unprecedented user growth during a November 15, 2017 webcast sponsored by the Healthcare Intelligence Network.

Manasquan, NJ, October 26, 2017 --( Increasing patient portal usage is one of several key tactics that improve physician practice performance, according to new research from the Medical Group Management Association (MGMA).

During "Patient Portal Roll-Out Strategy: Activating and Engaging Patients in Self-Care and Population Health," a November 15, 2017 webinar at 1:30 p.m. Eastern, Lehigh Valley Health Network (LVHN) will share its initial portal roll-out plan as well as a look at the evolution of the portal's engagement and functionality since its 2015 launch.

Following the 45-minute live webcast, this Healthcare Intelligence Network program will be available in on-demand and recorded formats for educational and training purposes.

Learn more about LVHN patient portal roll-out strategy to activate and engage patients in population health at

News Facts:

Scheduled Speaker: Dr. Michael Sheinberg, medical director, medical informatics, Epic transformation, LVHN.

Conference participants will learn:

- How LVHN promoted the portal launch - moving from an internal communications strategy that served as a test group to a more broad internal campaign and finally an external campaign and the key promotional components within each segment;

- Three key patient office visit touch points used to promote the portal and how scripting around these touch points can increase portal activation and engagement;

- The four portal platforms in which patients can initiate self-service at LVHN and how these interactions fit into the physician practice workflow;

- The metrics LVHN uses to measure patient portal engagement;

- How the patient portal has impacted LVHN's patient and provider satisfaction rates, including significant improvements in its CG-CAHPS® scores;

- The role of the patient portal steering committee in setting portal goals and developing new functionality and roll-out strategies; and

- The new features LVHN will launch this year through the portal, including population health management centered around flu shots, mammographies and diabetes, and transmission of patient-entered portal data to primary care physicians and/or specialists as part of an overall population health management strategy.

Ample time for Q&A will be provided.

Webinar Formats: 45-minute live webinar on November 15, 2017 at 1:30 p.m. Eastern, including Q&A; 'On-Demand' replay available November 16, 2017; 45-minute training DVD or CD-ROM with printed transcript available December 7, 2017. Participants may add an on-demand replay, DVD or CD to live session registrations to share with colleagues.

Learn more about LVHN patient portal roll-out strategy to activate and engage patients in population health at

"With the majority of adults using the Internet, patients desire and expect a secure and convenient means of communicating with their healthcare providers. Additionally, as CMS rolls out new reimbursement models, healthcare providers will need to offer tools to improve patient and family engagement - tools that coincide with patients' family values. When effectively designed, a patient portal such as LVHN's can fulfill these requirements."
- Melanie Matthews, HIN Executive VP and COO

For Melanie Matthews's profile, please visit

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network - HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 449-4463, e-mail, or visit
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Patricia Donovan