The/Nudge Plans to Scale Nationally in Its #SkillIndia Mission

The/Nudge Foundation, a nonprofit that works towards poverty alleviation in India, is scaling nationally in its #SkillIndia mission. The Rockefeller Foundation has provided USD 250,000 to support capacity building and technology to enable scaling.

Bangalore, India, December 09, 2017 --( The/Nudge today announced its plans to build organisational capacity to reach other states outside of Karnataka and expand their livelihood program. The expansion in India is supported by a USD 250,000 grant from The Rockefeller Foundation to The/Nudge Project by End Poverty and will be used for capacity building across admissions, program delivery, product research and tech-driven data management systems. New York-based The Rockefeller Foundation is one of the largest foundations in the United States, and one of the oldest names in global development philanthropy.

Speaking about the support, Ashvin Dayal, Associate Vice-President and Managing Director, Asia, Rockefeller Foundation said, “The Rockefeller Foundation has always been committed to helping people uplift their lives through economic opportunities, and we believe this can be done through systemic change. Intervention by The/Nudge Project of End Poverty attacks the root causes of unemployability among India’s youth and the team has an impressive track record in equipping and supporting the underprivileged youth in hard as well as soft skills that allow them to thrive. With this grant, we are confident End Poverty through The/Nudge Project can make a tangible impact that shapes a better and brighter future for many deserving Indian youth. “

Since 2015, The/Nudge’s Gurukuls have been helping underprivileged youth through rigorous fully-residential program aimed at job and life-readiness. Over the next year, the organisation plans to expand to more states to bring deserving students and train them at the existing Gurukuls. The aim is to scale to 5000+ students annually and provide gainful employment. The nonprofit also intends to launch 2 more livelihoods in the coming year and implement data systems and processes that provide robust, comprehensive and consistent learning tools for students and trainers.

Commenting on this new collaboration, Atul Satija, Founder of The/Nudge said, “From the work we have done over the past 2 years, we have seen that our model works. It is now time to bring more youth into mainstream career paths by working on their skill gaps. We are very excited to have received The Rockefeller Foundation's trust and support for our work. We are looking forward to expanding our reach to other states, providing more livelihood choices and empowering more youth across the country in the coming months.”

The/Nudge’s Gurukul students are offered specializations across 4 livelihoods at present (driving, beauty, plumbing and data entry), with placements at the end of the program. The organisation has achieved 100% job placements for all its graduates to date. While ~60% of students had been unemployed at the time of enrolling into the program, the ones previously employed have seen an average increase of almost 40% in wages.

About The Rockefeller Foundation

For more than 100 years, The Rockefeller Foundation’s mission has been to promote the well-being of humanity throughout the world. Together with partners and grantees, The Rockefeller Foundation strives to catalyze and scale transformative innovations, create unlikely partnerships that span sectors, and take risks others cannot –or will not. For more information, please visit

About The/Nudge Project

The/Nudge is a collective of some of India’s best leaders and entrepreneurs, with a dream to see a poverty-free India within our generation. We currently have two initiatives - N/Core and Gurukul. Our goal is to pull 1 million people sustainably out of poverty.

Through our residential Gurukuls, we build a strong 360-degree life, learning and economic foundations for underprivileged youth, and provide them jobs, along with a lifelong support system. We are graduating 2000+ youth annually, with 100%+ placements (into data-entry, driving, beauty, plumbing verticals) across our 8 Gurukuls in Bangalore now.

Through N/Core, our nonprofit incubator, we are nudging top talent to work on poverty alleviation, ​with an aim to kickstart a breed of scalable nonprofits, and provide them resources (grants, co-working office), environment (culture of innovation and collaboration), and direction & support (mentors, partners). We are working towards incubating 100+ nonprofits over the next 5 years. For more information, please visit
The Nudge Foundation
Sayi Pavithrasagar
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