London, United Kingdom, February 02, 2018 --(PR.com
)-- The extremely innovative concept that emerged after seven years of research was recently awarded at CES 2018 in Las Vegas. Hailed as one of the most promising French start-ups, Euveka is developing a model that can recreate all female morphologies. The success story of a business woman who is drawing the attention of all major fashion brands.
An extraordinary journey: from real estate law studies to robot design
Euveka is certainly one of the companies that the entire fashion industry will follow closely. Founded in 2011 by Audrey-Laure Bergenthal, the start-up has created a ground-breaking new generation of scalable and connected mannequins to assist textile professionals in the prototyping and apparel design process without the need for a traditional fit model. Euveka’s patented technical solution is made in France and designed specifically for the needs of the fashion industry.
After studying law and art history, Audrey-Laure Bergenthal changed her focus to clothing design and manufacturing, and quickly realized that the process doesn’t take into account the human morphology evolution. Based on this observation, Euveka’s CEO came up with the idea of a mannequin able to replicate the body changes, an impressive alternative to the cloth-covered wooden dummy used in workshops.
In 2018, after its first round of 1.1 million euros in 2015 and its second round of 2.4 million in 2017 to finance its development, Euveka is bringing to market its first version of a scalable and connected mannequin.
Awarded start up’s national and international ambitions
In order to revolutionize the fashion industry, Audrey-Laure Bergenthal signals her national and international ambitions. In the coming years, the Euveka founder wants to further develop her mannequin, adding fully robotized body parts such as legs, arms and feet, and adapt it to specific morphologies to address common challenges like pregnancy, weight gain and more.
Euveka aims to become the industrial customization leader. This innovative, and 100 % made in France, technology consists on a customization at each stage of clothing manufacturing. Today the company is focused on high-end design houses with its leasing and buying buying options for its robotic mannequins.
Asked about her career path, Audrey-Laure says, "To embark on entrepreneurship is both a solo journey, because you have this intimate feeling confirming that your decision is the right despite obstacles and, at the same time, without your team and a private or public ecosystem, you can’t move forward. To succeed alone with a new idea is very difficult, and the project has to be supported. I was lucky to have one very talented team.”
Located in the heart of the Rhône-Alpes region since 2011, Euveka is the French leader in mass customization process for the garment industry. Specialized in robotic technologies related to morphology and biomimicry, the company develops smart connected dummies and proprietary software to assist professionals of fashion, sport and medical sectors in prototyping and selling personalized clothes.
Date of creation: 2011
Workforce: 25 people