New York, NY, March 01, 2008 --(PR.com
)-- The new “naturally evolved” Alison Raffaele cosmetics line will make its debut this March at Holt Renfrew’s innovative Holts Colour Studio in Vancouver, Canada.
Created to highlight the most sought after brands emerging on the global scene, Holts Colour Studio was designed to encourage trend-driven customers to experiment with new cosmetic products in a “laboratory type setting” that is also friendly and fun. Set center stage within the cosmetic department, Holts Colour Studio allows consumers to try cutting-edge make-up and skincare products while enjoying a unique shopping experience.
The new Alison Raffaele line was a perfect fit for the concept due to its unique positioning as the first makeup artist-developed brand committed to creating professional-quality, environmentally-responsible products. Formulated without parabens, talc, mineral oil, gluten or fragrance, Raffaele’s new 22 sku line features her proprietary “Frutta di Vita” anti-oxidant complex which contains bio-transformed pomegranate, goji berry and resveratrol extracts to shield the skin from environmental stressors. The newly launching line of products will offer recyclable, recycled, biodegradable and Forest Stewardship Council certified packaging to reinforce the brand’s commitment to being “eco-friendly”. According to Raffaele, the line “is something I feel good about offering and also something socially aware customers can feel good about buying.”
About Alison Raffaele: Alison Raffaele began her career as the head assistant to internationally celebrated makeup artist Bobbi Brown in 1992 and quickly climbed the ranks to become Bobbi Brown’s first National Makeup Artist and International Trainer. In this position, Alison lent her expert advice and artistry to print and television media, including Cosmopolitan, InStyle, Allure, Vogue, Town & Country, Rolling Stone and Glamour. She also transformed famous faces such as Gwyneth Paltrow, Jennifer Ansiton, Phoebe Cates, Sigourney Weaver, and Gisele Bundchen.
In 2000, Alison Raffaele ventured out on her own to create a cosmetics line with the aspiration of helping each and every woman become her own makeup artist. Having an innate love affair with cosmetics, Alison created the most indispensable makeup tools to help women discover and foster their own inner artist.
Committed to creating the highest quality and most relevant products, Raffaele has expanded the breadth of her line to include reformulated favorites and all new skus that are both good for one's skin and good for the environment. In Spring 2008, the brand will launch 22 products formulated with its proprietary Frutta di Vita anti-oxidant complex and packaged in new, elegant, eco-friendly containers and cartons. Global expansion of the brand is also slated for 2008 and will begin with the new Holts Colour Studio at Holt Renfrew in Vancouver, Canada. Poised to be a global brand, the “natural evolution” of Alison Raffaele Cosmetics will continue throughout ’08 and is currently the only make-up artist created line dedicated to being 100% to be environmentally-responsible. Additional information about Alison Raffaele and her brand is available at www.alisonraffaele.com.
Holt Renfrew is one of the world’s leading fashion and lifestyle shopping destinations with beautiful fashions presented in style. For 170 years, Holt Renfrew has been renowned for offering its customers the highest standard of excellence in customer service, merchandise quality and selection in its nine stores across Canada. Holt Renfrew locations across the country include: Toronto (three), Ottawa, Montreal, Quebec City, Vancouver, Calgary and Edmonton. For additional information about Holt Renfrew please visit their website www.holtrenfrew.com.
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