Playgorithm Joins Intango AdTech Accelerator to Boost Engagement and User Value

Gamification Platform startup Playgorithm joins the Intango AdTech Accelerator with a mission to increase traffic quality and user engagement.

Tel Aviv, Israel, February 24, 2018 --( Intango, a global Ad Exchange company today announced that the gamification platform developer Playgorithm was chosen to be the first start-up to take part in its recently launched AdTech Accelerator program.

"We believe that this partnership will further push us to the forefront of the Ad Tech industry," said Intango's head of the Accelerator program Eran Savir. "Playgorithm has great technology and an experienced team. We are sure that there is a mutual benefit for both companies to work together and leverage Playgorithm’s product and technology for the benefit of Intango’s customers and partners.”

Playgorithm’s Co-founder and CEO Chen Malka added that "Being mentored and guided by one of the leading companies in the ad tech industry is a great honor and opportunity for us. Having the ability to test everything we do in a real environment eliminates a significant part of the unknown that's inherent to building a startup. Although Intango is an established company, it operates with the energy of a startup, always looking for innovations. We feel that this is the perfect working environment for us to grow our business in."

As part of this six-month long program, Intango has pledged to provide to promising startups in the field of AdTech with business and technical mentorship, access to Intango’s existing customers and partners, a chance to work within its network and an opportunity to license the startup’s product to its partners. It also gives space to work with them side by side in their offices, a media budget of $20,000, legal and bookkeeping support and an optional follow-on investment.

“We know from experience how difficult it is to build a company from the ground up,” said Savir. “Too often good ideas and real entrepreneurship spirit are ruined by lack of resources or the right working environment. We wanted to change that and give a real opportunity to people who show real promise."

About Playgorithm
By developing an interactive content gamification SaaS platform, Playgorithm creates new monetization e-commerce, distribution, content marketing and data solutions for brands and publishers. The company's varied platforms enable social engagement based on users' habits of content consumption and provide a variety of seamless game units that boost session durations, revenue, and enrich content. Clients can gamify, link and transform their content into various interactive gaming experiences in a quick and straightforward implementation process.

About Intango
Established in 2008, Intango is a leader in building technology solutions for the advertising industry, offering an extensive basket of unique technological advertising, optimization and monetization solutions for web and mobile as well as operating their own internet assets and mobile apps.

For more information about the Intango AdTech Accelerator, visit:
Eran Savir