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Ontarget Named Digital Marketing Agency of Record for The American Outdoorsman TV Show

Ontarget is chosen to lead marketing and advertising strategy for popular brand The American Outdoorsman TV Show.

Kansas City, MO, March 02, 2008 --( Ontarget, a digital marketing agency, announced the addition of The American Outdoorsman TV Show to its agency roster.

The American Outdoorsman, the longest running, nationally aired, hunting and fishing show on TV, selected Ontarget to build an online community for its viewers. The community will bring viewers closer to the show by providing extra video from hunts, information about outfitters and sponsors as well as a forum that allows hunting and fishing enthusiasts to interact with each other and The American Outdoorsman staff.

“Ontarget has become a great addition to The American Outdoorsman TV Show family,” explains Jim Mueller, Host and Executive Director of The American Outdoorsman. “Their team of top flight professionals have really opened our eyes to the endless opportunities in marketing and promoting on the Web. We started with a simple consulting contract with Ontarget and now we are moving them into managing our entire Web presence. They are fast, reliable and flexible. They understand what most other marketing companies don’t – turning marketing dollars today into income opportunities this afternoon. Not a year from now.”

Terry Oehrke, President and founder of Ontarget, is thrilled to be working with the legendary brand. “It’s very exciting to help a landmark brand like The American Outdoorsman expand their traditional TV show into the digital world. Consumers are past the time of merely passively watching. Consumers of today want to be engaged with the brands they’re interested in. I’m honored to help a brand I watched as a child build a digital platform where consumers can interact with the show, the host, the sponsors, the products and each other.”

About Ontarget:

Ontarget is a digital marketing agency specializing in next generation business strategies designed for growing companies who demand modernity and success in the digital age. Ontarget offers strategic consulting and services in online media, search marketing, email and database marketing, CRM and loyalty marketing, online PR, emerging media and research and analytics – just to name a few. For more information or a guided tour, please visit

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