Marina, CA, March 08, 2018 --(PR.com
)-- The Ginger People co-founder Abbie Leeson, announced the company’s on-brand expansion into turmeric earlier this year and estimated about 10 new turmeric SKUs would roll out over the next 12 to 18 months. The new Turmeric Latte Mix is the first product off the rank for The Ginger People and will officially launch at Expo West natural and organic trade show in Anaheim, Calif. March 7, 2018. It’s designed to fan our love affair with turmeric and latte and tap into the growing trend for functional foods that taste good and "do good."
“We want to be the industry leader in ginger and turmeric drinks,” says Bruce Leeson, president of The Ginger People. “This product is our convenient, powdered mix entry into the category.”
“Expanding into turmeric is a logical extension for our ginger brand,” says Leeson. We’re all looking for something healthy yet tasty that is closer to the earth,” says Leeson. “We believe turmeric is something people believe in.”
Turmeric owes its health promoting properties to the chemical compound curcumin, which has powerful anti-inflammatory and antioxidant effects. Clinically proven to help ward off a number of ailments, curcumin is widely used in the treatment of joint pain, to help counter oxidative damage and aging and to support brain and heart health. A fellow warming spice, it can also help to improve digestion and circulation.
The Ginger People’s new Turmeric Latte Mix is made with Javanese turmeric, a rarer variety of the plant, which also provides Xanthorrhizol, an ingredient that enhances the goodness of curcumin even more. And of course it’s complemented perfectly with the addition of Elephant ginger. Ginger has many evidence-based wellness uses, including the promotion of “vigilance,” a natural effect that may simulate the alertness experienced from caffeine.* Harnessing the power of ginger in lieu of coffee, this proprietary blend is supercharged, yet caffeine free, and with delicious-tasting, low GI Arenga palm sugar to sweeten and balance the earthiness of the turmeric and ginger combo, it also delivers on taste where some sugar-free brands struggle.
The sweet and earthy powdered latte mix is easy to whip up and best served with steamed regular milk or plant-based alternatives. For an extra boost, they suggest adding black pepper.
Turmeric Latte Mix will be available from spring 2018, casting its golden glow over Chai and Matcha in the grocery aisle. It will also be available from specialty stores and coffee bars nationwide, as well as online. The new drink mix is Non-GMO Project Verified, gluten free and vegan. Each single-serve sachet makes one latte and comes 10 sachets to the box. SRP $12.95 ($1.29 per packet). Also available in a bulk 9.7 oz (275g) tub at $11.99.
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About The Ginger People: Family-owned-and-operated, The Ginger People was established by Australian Bruce Leeson and his wife, Abbie, in 1984 to promote the goodness of ginger. Today, Ginger People Group owns the most award-winning ginger brands in the world and is the preeminent purveyor of value-added ginger food, beverage and dietary supplement products.
Company Mission: At The Ginger People, our mission is to be most trusted ginger brand in the world through quality, innovation, social responsibility, education and commitment. We are a family of people who seek to create and promote great-tasting, healthful ginger product. By partnering with farmers and producers in the premier growing regions of the world, we support communities and create loyal relationships with those around us. We exist to share experiences where our passion for ginger and its purpose come together.