TUATARA to Revolutionise Marketing in Oman

An innovative advertising platform, enabling creation of highly precise marketing campaigns based on real-time event analytics and Big Data processing introduces a new quality in marketing.

Warsaw, Poland, March 27, 2018 --(PR.com)-- Innovative advertising platform, enabling creation of highly precise marketing campaigns based on real-time event analytics and Big Data processing introduces a new quality in the field of marketing.

Tasil - Made to uplift the customers

In alliance with Omantel, the Sultanate of Oman first and leading integrated telecommunications services provider, TUATARA has launched a unique and innovative advertising platform – Tasil, relying on the foundation of TUATARA’s own product - Retixa. Tasil was officially announced in Oman during the press conference in early March.

Research shows that 71% of consumers are more willing to respond to messages tailored to their interests and shopping habits, and as many as 46% understand that personalizing a message can reduce unwanted advertising. Using location data and customers behavioural profile, Tasil allows sending offers tailored to their needs, in real time, maximizing the chances of campaign success.

The precision of targeting arises from a synergy of TUATARA’s advanced real-time algorithms and securely processed telecommunications data, which is used to create filters and customers segments.

Mobile - the most effective channel for real-time marketing

Worldwide research shows that 94% of people search for local information on their smartphone, while 90% of them undertake an action as a result of what they find. 35% of mobile consumers make purchases on their smartphone and 32% of them change their minds about making an in-store purchase while conducting mobile research on a product. The mobile channel is the most efficient and the most dynamically evolving, nevertheless, the decision on building a new service in a mobile channel, was made based pre-eminently on data from the local market. Data reveals that almost 82% of Omanis prefer reading on their smartphone rather than printed hard copy.

Targeting - more precisely than ever

Tasil offers a range of pre-defined filters that allow setting up a campaign based on physical distance of the customer from a selected point of sale in real time, with an accuracy of seconds, or directing the message to a specific age group, gender, nationality or customers with different purchasing power.

Based on the analysis of customer behaviour, Tasil creates behavioural segments. They identify, among others, customers who are actively looking for a car or a house, are interested in fashion, technology, music, sports, healthy lifestyle or those who often shop. Marketers receive an excellent tool to easily and quickly communicate with customers on unprecedented scale.

In response to the most advanced advertisers’ needs, TUATARA has prepared additional, individually provided services, Tasil Plus which provides advertisers with analytics, insight reports, additional advanced filters and advanced digital marketing agency services that maximizes the results of campaigns.

Data monetization – idea and execution

Tasil is a unique model of data monetization, combining various industries and creating new business opportunities. "As I reckon, in the future, Tasil has a chance to become the link between different industries, empowering their cooperation and accelerating API Economy, based on collaboration of telecommunications operators, banks, retailers, online content providers and the Programmatic Advertising ecosystem," says Krzysztof Goworek, Chief Innovation Officer at TUATARA. The network effect implies an increase in the value of the new solution as the number of its users increases. In other words, the more partners affiliating, the more benefits each of them gets, as well as the better services they offer. "Some may say that as we live in a global economy and the boundaries between industries are increasingly blurring, the competition as well increases. In my opinion, global economy generates new sources of revenue. The one who understands it first and uses it wisely, will get all the credit," he adds.

Tasil - the future of real-time marketing

Developing the network of partners’ services exchange within a platform which, as a result, is able to offer its customers completely new services, is a future model of services.

Tasil is a brand with global aspirations. It was designed to be easily adjusted to different cultural and economic factors as well as to be smoothly implemented in other countries. TUATARA is convinced that Tasil platform, today initiating a change in Oman’s advertising, has the potential to revolutionize the marketing worldwide.

About Tasil
Tasil is an online platform made for digital savvy companies who would like to reach their potential customers with accurate marketing offers in real-time. See more at: https://Tasil.omantel.om/

TUATARA is a Polish digital technology company with deep expertise in telecommunications & media, utilities, financial services and public sectors. TUATARA designed, created and deployed the Tasil platform independently. See more at: https://www.Tuatara.pl/

About Omantel
Omantel is a Sultanate of Oman's first and leading integrated telecommunications services provider. See more at: https://www.omantel.om//wps/portal/
Aga Rzezniczak