Gilford, NH, October 13, 2008 --(PR.com
)-- Business owners. Lifestyle entrepreneurs. The ones with the fire in their eyes and the passion in their bellies. These people need to get their message, mission and vision "out there" to their Ideal Audience - but how, without busting their limited budgets or wasting their valuable time and energy?
“The key is to find innovative, leveraged ways to turn your content into a multi-tasking machine," says Lani Voivod, co-owner and "Content Lover" of Epiphanies, Inc., a Dignity Marketing firm based in Laconia, NH. "With the Internet, there are more ways than ever for you to do just that, cheaply and effectively."
According to her husband and co-owner Allen Voivod, the modern-day business owner has to focus on making connections purposefully and organically, in order to stay relevant and search-engine friendly. He recommends building a "Content Kingdom" - thoughtful, audience-focused information shared over time. "Then, when people are ready to take the next step, they'll take it with you because they already know, like, and trust you based on the content you've provided."
To build a Content Kingdom and make that all-important, long-term connection, the Voivods advise starting with the easiest ways to “A-Ha Yourself" - to put one's boldest insights into joy-filled action - and work up from there.
Here are their top 10 recommendations:
1. Write a personal email to a deserving recipient. Lani says, "If a person or business makes an impression on you, let them know about it with a quick, thoughtful email."
2. Comment on a blog or website. "Let the blogger or site owner know you came, you read, and you enjoyed the experience," Allen advises.
3. Blog. Design a blog around the business, or the owner's passion or expertise. In the best case scenario, these are the same things.
4. Write useful articles. "Assist, inspire, answer, inform, educate, debunk, entertain your target audience," Lani suggests. "Then send your article out to ezine publishers, magazines, article directories, and more." (Epiphanies, Inc. uses and recommends AhaArticles.com.)
5. Submit a news release. If there's an upcoming event, new hire, seasonal tips, a new product or service, or some other noteworthy occasion, sanctify it with a press release to the local media, and with online services like PR.com, PRWeb.com, or MarketWire.com.
6. Create a social networking page for the business and/or its owners. "Seems like there’s a new social networking website cropping up everyday," Lani says. "But for now, just concentrate on the biggest and best, such as LinkedIn, Facebook, MySpace, Squidoo, and Twitter."
7. Teach about topics related to the business or industry. Whether it’s a speaking engagement, class, workshop, seminar, webinar, or teleclass, get in front of an audience and let loose on the things people need and want to know most.
8. Serialize knowledge. "Create a series around a theme, process, set of steps, bag of tricks and tips, crazy shtick, you name it," Allen says. "Don’t just stop at the written word, either. Try out audio - we use and recommend AhaAudio.com - or have fun directing a few YouTube videos."
9. Send out ezines, newsletters, or autoresponders. "Build an opt-in list and start sending them regular doses of user-friendly, info-rich content relevant to their lives," says Lani. "Then repeat regularly." (Epiphanies, Inc. uses and recommends AhaCart.com.)
10. Last but not least, get a website. "Preferably a real website," Allen notes, "with a dedicated domain, and matching email addresses. That means no firstname.lastname@example.org, @hotmail.com, @yahoo.com, @aol.com, etc." (Epiphanies, Inc. uses and recommends AhaWebHost.com.) "Make it easy to read, engaging, and make each page its own relationship-building experience," Lani adds. "And don’t forget one clear call to action on each page."
In this new world of marketing, opportunity comes knocking from the strangest places, on the most unlikely of doors. The more business owners increase their visibility and active involvement on the Web, the more they welcome new connections, customers, clients, and serendipitous possibilities.
About Epiphanies, Inc.
As the “Content Lovers” of Epiphanies, Inc., Lani & Allen Voivod help lifestyle entrepreneurs and million-dollar businesses “A-Ha Themselves!” in fun, innovative, and profitable ways. On their “A-Ha!” Blog and with their clients, they champion increased visibility, reputation, and revenue through business masterminding, content leveraging, and online marketing and success strategies. For free articles, tips, and insights designed to catapult content and electrify business, sign up for their ezine, ‘The Inciter,’ at EpiphaniesInc.com.