DAVACO Retail Services Promotes Brian Reilly and Sheryl Koehn to Vice Presidents

Dallas, TX, March 06, 2008 --(PR.com)-- DAVACO, Inc., the national leading provider of retail services, announced several promotions adding to the company’s management team. Brian Reilly was promoted to vice president of field operations and Sheryl Koehn was promoted to vice president of brand development. Both Reilly and Koehn report to F.L. Chase, senior vice president of operations.

“Both Brian and Sheryl are incredible assets to DAVACO’s management team. Their retail brand experience has certainly given them a great perspective on understanding the needs of our clients. They have been in our clients’ shoes and know what it takes to get results,” said F.L. Chase, senior vice president of operations, DAVACO.

Brian Reilly, Vice President of Field Operations
Reilly’s new role and responsibilities include management of all retail operations field personnel and all phases of field training. In addition, he will oversee equipment rental and temporary labor acquisition, as well as the logistical management of field employees including job scheduling and tracking.

Reilly joined DAVACO in 2005 as a project manager and was promoted to director of field operations in 2006. Reilly previously worked for JCPenney Company for twenty-four years, where he held several positions including project manager, store merchandising planning manager, district special events and planning manager, and district business planning manager for various divisions such as hard home, women’s accessories, intimate apparel and cosmetics. He earned a Bachelor of Science in Business Administration from Shepherd University in West Virginia.

Sheryl Koehn, Vice President of Brand Development
Koehn joined DAVACO in February 2006 as director of national accounts and in 2007 was promoted to director of brand development. As vice president, Koehn will oversee all aspects of DAVACO’s brand development division, which includes full-service and supplemental retail coordinator coverage, project management and all aspects of vendor shop programs for nationwide brands of soft-line products.

Prior to DAVACO, Koehn was employed with Liz Claiborne, Inc. holding the position of regional manager, Modern Brands, where she was responsible for overseeing in-store marketing of multiple brands and retail accounts. During her seven year tenure at Liz Claiborne, Koehn also served as sales manager of accessories and regional manager of Liz Claiborne brands. Prior to that, she spent over 13 years with The Limited, Inc. serving in a variety of positions. Koehn earned a Bachelor of Art in psychology from the University of Utah.

About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of in-store merchandising, shop-in-shops and high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a comprehensive range of management and execution services that help retailers maximize brand presence and profitability at retail. Services include: rollouts, retrofits, resets and remodels. In addition, fixture and graphics installations, project services, project management, soft- and hard-line merchandising, site and marketing surveys, logistics and consolidation, design services and strategic sourcing. Founded in 1990, the company is based in Dallas. For more information, visit www.davacoinc.com.

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DAVACO, Inc.
Krisen Bedell
877.732.8226
www.davacoinc.com
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