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Suttle-Straus Announces Free Webinar on Personalization Marketing Techniques

Waunakee, WI, April 27, 2018 --( Suttle-Straus, a commercial printing and marketing services provider, is hosting a complimentary webinar with Richard Askam titled “What’s In a Name? How Personalization is Changing the Way Brands Behave.”

Personalization is not new, but the products that can now be personalized are evolving at an incredible rate and the continuing growth of this digital revolution has a long way to go. Join customization expert, Rich Askam, who created the online "Share a Coke" campaign in Europe as he explains how personalization techniques can deliver big results for brands.

This webinar will explore the following topics:

- Why personalization is important
- Mechanics of how these campaigns are executed
- Opportunities still to come and how to maximize them

What’s In a Name? How Personalization is Changing the Way Brands Behave
Date/Time: Tuesday, May 1, 2018 12:00 PM - 1:00 PM CST
Speaker: Richard Askam
Cost: Complimentary
Register here:

About the Speaker:
Richard Askam is an internationally-renowned freelance speaker & writer on the topic of engagement, personalization and the lost art of conversation. He spent 30 years in the wine business before converting it into a personalized gift business and then took this knowledge to Coca-Cola to create the online ShareaCoke campaign in Europe in 2014. He now speaks to audiences all over the world about the possibilities that this style of direct engagement with consumers opens up for future generations.

About Suttle-Straus (
Suttle-Straus provides comprehensive marketing solutions including creative design, mailing, fulfillment, distribution, wide-format, conventional and digital printing. Our S4 Marketing Resource Center print-on-demand technology advances the execution speed of local marketing for distributed networks. Through long-term, collaborative client partnerships, Suttle-Straus produces quality work, exceeds expectations, and offers innovative products and services.
Contact Information
Maeghan Nicholson

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