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ReviewInc's New Study Reveals That Review Rating Systems Are Evolving

According to over 3,000 consumers surveyed, the Net Promoter Score rating system is gaining popularity among reviewers.

Woodland Hills, CA, May 22, 2018 --( ReviewInc has completed a survey of over 3,000 US consumers and asked: when rating your experience with a company or business, which of these rating methods would you prefer to use? They were given a choice of three rating systems: the traditional star rating system, an emoji rating system of happy, OK, and sad smiley faces, and a Net Promoter Score (NPS) system. Surprisingly, the results show that the NPS system is gaining popularity among U.S consumers.

The latest report shows that while the five-star system appeases analysts and researchers, the Net Promoter Rating System provides companies with a more in-depth look into how customers feel about a product or service. The 11-point (0 through 10) rating system gives both the appearance of greater complexity while steering a consumer away from making a rating.

"Marketing analysts and researchers, like the Net Promoter Rating System because it's scoring system provides more depth. The 11 point (0 through 10) rating system can both give the appearance of greater complexity, but it can also steer a consumer away from making a choice simply because there are more choices than a 5 point, 3 point or 2 point rating system," says Henri Isenberg, COO of ReviewInc.

It is interesting to note that there are alternative rating systems. The Emoji Rating Systems, also known as Millennial Sentiment Scoring, offers simple decision making with the possibility of binary and ternary choices. Whether it’s based on the model of “happy or sad” or “happy, Okay, or sad,” these rating systems require very little thought, and appeal to “gut” emotions. The theory behind this system is that consumers, inundated with requests for ratings, can quickly provide their selection without thinking too much. However, unlike the five star or NPS options, the Emoji Rating Systems can lack depth as it is more difficult to spot small improvements in the overall rating of a product or service.

Visit the ReviewInc blog for more information.

About ReviewInc
Founded in 2012, ReviewInc’s Reputation Management Software helps your business get more reviews, manage your existing reviews, and automate review marketing campaigns. ReviewInc is located in Woodland Hills, CA. Leadership includes the author of Norton Utilities, Sr VP at Motorola, and the co-author of FIX Protocol.
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