Houston, TX, May 22, 2018 --(PR.com
)-- You’ve been thrown into the content marketing kitchen. Maybe it’s a new job, maybe it’s the C-suite demanding some of that meaty content. No matter what, getting started can be a difficult proposition. "The Content Marketing Cookbook" changes that.
Diving into the most-used content marketing tools, such as white papers, case studies, and blog posts, "The Content Marketing Cookbook: Back to Basics With White Papers, Case Studies, and Blog Posts to Generate Leads and Drive Sales" by veteran content marketing writer Christine Parizo is a valuable tool to get started creating content. Brimming with tips and tricks, Parizo breaks down these three content marketing pillars and turns them into digestible, actionable advice.
“Content marketing can be confusing at first,” Parizo said. “Breaking down what it takes to get started can make it easier for companies to create white papers, case studies, and blog posts that are relevant and valuable to their prospects and customers, and ultimately drive sales.”
"The Content Marketing Cookbook" includes tips for writing, as well as sample forms and templates to get started. Knowing that not every company has the bandwidth to create content in-house, Parizo has also included a section on how to work with freelance writers, from finding them to fostering a long-term relationship.
Available now on Amazon in paperback as well as a Kindle edition, "The Content Marketing Cookbook" will make a valuable addition to any content marketer’s toolkit. For more information or to purchase, visit https://amzn.to/2GtxK2d.
About Christine Parizo: Christine Parizo is an experienced white paper writer, case study writer, and B2B copywriter who got her start in B2B technology journalism back when buyers still thought mobile phones were just for calls and clouds were something to watch on lazy, breezy days. Since then, she's infiltrated companies who want their smartphones and tablets to access corporate networks from far-flung locations, studied corporate culture, and written white papers, case studies, website copy, brochures, data sheets, and other copy for a variety of B2B technology companies. She’s an avid half-marathoner and CrossFitter, and she lives in the suburbs of Houston with her husband, two children, and underfoot housecat. For more information, visit www.christineparizo.com.