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Digitize.AI Selected as Finalist in 2018 HFMA “Virtual Pitch” Technology Competition

Premier association for healthcare finance professionals votes Digitize.AI among the most innovative and valued companies ahead of the HFMA Annual Conference.

Charlotte, NC, June 07, 2018 --( Digitize.AI, a leading A.I. and automation firm focused on solving complex challenges in the healthcare revenue cycle, announced today that the members of the Healthcare Financial Management Association (HFMA) have selected Digitize.AI as a finalist in the HFMA’s inaugural “Virtual Pitch” competition for leading technology companies.

Digitize.AI’s founders and team will showcase at the 2018 HFMA Annual Conference (Las Vegas, June 24th–June 27th) in the conference’s “Innovation Hub.” The annual conference represents the last stage of the “Virtual Pitch” competition, in which Digitize.AI - the innovative team behind LiaTM, the A.I. teammate for faster and smarter prior authorizations - will square off against other select startups in live presentations with an overall winner announced on Wednesday, June 27th, during the conference’s morning general session.

The HFMA 2018 Annual Conference is the premier education, networking, and technology-unveiling event for healthcare finance executives, and Digitize.AI will be there as the leading voice of A.I.-driven innovation for the revenue cycle. In addition to the startup competition and showcase in the Innovation Hub, Digitize.AI’s founders and team will host technology demonstrations and A.I. education sessions in the company’s main exhibit hall booth (#666).

Digitize.AI co-founder, Pat Morrell, on the announcement and forthcoming competition: “The HFMA annual conference is the marquee event for the healthcare finance professionals we serve here at Digitize.AI, so to be recognized by the members of the HFMA as a new, innovative, and needed technology company is a huge win for our team and an exciting point of validation for Lia, our A.I. teammate for prior authorizations. Being the competitors that we are, we’re gonna work like hell to make our case in the Virtual Pitch competition and take home the trophy, but regardless of the outcome we look forward to meeting with clients and learning from our peers and industry leaders. We think we’re doing something special here by helping CFOs and VPs of Revenue Cycle drive measurable results with pragmatic, A.I.-enabled solutions, and we’re excited to present with our fellow finalists in a few weeks.”

Digitize.AI made waves in March at HIMSS with the official launch of Lia™, and gained further recognition and a wide following after the standing-room-only panel discussion “AI and Machine Learning in Revenue Cycle Management” (video on the Digitize.AI blog). Most recently, Digitize.AI received acclaim and attention with the May 2018 announcement of an industry-leading A.I. Advisory Council. Comprised of veteran data science and A.I. experts, the A.I. Advisory Council collectively touts 31 active and pending patents across a range of technological disciplines, more than 250 published technical and academic papers, and more than 120 combined years of experience working on complex, and often confidential, A.I. initiatives. Read more on the Digitize.AI blog.

With a growing roster of healthcare clients, a compelling business case and ROI, and a mission-driven approach to improving back-office healthcare operations, Digitize.AI’s leadership now looks to build deeper relationships with clients and partners - and to learn alongside innovators and thought-leaders - at HFMA 2018.

To learn more about Digitize.AI, contact us at or visit them at the 2018 HFMA conference at their main exhibition hall booth (#666) or at their showcase in the "Innovation Hub."

About Digitize.AI: Digitize.AI is a healthcare-focused A.I. & Automation firm. Our mission is to use A.I. to help healthcare teams work at the highest and best use of their skills. Lia™, our patent-pending system of intelligence, is an “A.I. teammate” for prior authorizations. Lia helps CFOs and VPs of Revenue Cycle improve the patient experience, increase team productivity, secure revenue, and reduce clinician burnout by automating, accelerating, and reprioritizing prior authorization tasks.

Company leadership: Justin Adams, Co-Founder and Chief Executive Officer; Pat Morrell, Co-Founder and Vice President of Customer Success; Mark Henry, Co-Founder and Lead Engineer; John Leary, Vice President of Business Development.

Board of Advisors: The Digitize.AI board of advisors includes: Bob Hull, Chairman of the Board of Directors at SPX FLOW and a member of Deloitte’s Finance Executive Advisory Group; Mark Linsz, former Corporate Treasurer at Bank of America and current board member at CNL Strategic Capital (Levine Leichtman) and CNL CCT2 (KKR); Dr. Tammara Combs, CEO of Serendipity Interactive; Robert Brinkley, Partner at Womble Bond Dickinson; Mike Lee, President of Independence Consulting; Tim Sittema, Managing Partner of Crosland Southeast; Mike Seferyn, Chief Information Officer for the Family Dollar division of Dollar Tree; Keith Anthony, Managing Partner of Independence Consulting; and Jay Plueger, SVP of Strategic Initiatives and Corporate Development at AvidXchange, Inc.

Contact: Pat Morrell,, 704-769-0791.
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Patrick Morrell

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