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Verve Integrative

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Verve Integrative is Engaged by Marijuana Company of America's hempSMART(TM) Brand to Manage Television Ad Campaign for Its CBD Pet Drops Product

Las Vegas, NV, June 11, 2018 --( Verve Integrative (VI) a division of Intention Products, LLC is pleased to announce that Marijuana Company of America Inc., an innovative hemp and cannabis corporation, has engaged it to create go to market strategy and manage a direct response television (DRTV) ad campaign to promote the hempSMART™ brand product line.

hempSMART is working with Verve Integrative and their experienced marketing team to develop a market strategy and a television commercial for the hempSMART Pet Drops that will air on cable networks in select regions nationally this summer. The hempSMART commercial spot will have featured placement on the official eCommerce site of a well-known DRTV company and will be broadly promoted on integrated social media outlets, benefiting from well-established consumer engagement strategies.

The Verve team that has more than 25 years of experience in many variations of media strategy, development and production, working for Disney, GM, ABC, Paramount, Grey Group and McCann, to mention just a few. They specialize in multipoint story experiences designed to educate, entertain and endorse while mirroring the human mind’s process of solving a problem, thereby supporting consumers in making emotional and logical product conclusions. Creative Director Kim Castle’s experience in front of and behind the camera provides an invaluable edge to the hempSMART marketing campaign.

In addition, Ms. Castle has personally been an advocate of CBD as an alternative to traditional products currently on the market. “We are very pleased to partner with hempSMART on their journey to bring such thoughtful and well-developed products to the people who need natural relief and enhanced health solutions. I wish hempSMART Pet Drops had been available to support my cherished dog when we were going through a health challenge together,” said Castle.

Donald Steinberg, CEO of MCOA, stated “Kim’s experience gives us an excellent opportunity to greatly expand the marketing strategy for the hempSMART brand and product line. We are honored that the hempSMART product line will be managed by her and the Verve Integrative team. We look forward to the new television commercial airing this summer.”

About Verve Integrative (VI), a division of Intention Products, LLC
VI is an advertising and marketing agency with more than 25+ years accumulating a rare and broad range of award-winning projects across several industries, encompassing both large and small scale budgets.They use an integrated approach that fuses brand communication, content integrity, video storytelling and social engagement. They’ve perfected the collaborative process in four key areas - strategy, communication, creation and execution.

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Verve Integrative
Vito Montone

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