HKD Brings Diamond Reports to Bangkok's Gems & Jewellery Industry

Bangkok, Thailand, March 07, 2006 --(PR.com)-- From New York to London and Mumbai to Hong Kong, jewellery retailers are discovering they no longer remain the gatekeepers of sacred product knowledge. Gone are the old days when jewellery customers relied largely on salespeople for guidance. Today’s customers walk into stores armed with a litany of educated questions about the jeweler’s diamonds and gems. Not only are they fluent in the essential 4 Cs (Cut, Color, Clarity and Carat weight) of gemstone buying, they are demanding the often unexpected final “R”: the Gemological Report. Retailers worldwide have quickly come to embrace such lab reports, since they quickly eliminate questions about the jewellery’s “technical” attributes and allow the salesperson to focus on what’s really important: helping the customer choose that perfect piece of jewellery.

HKD Diamond Laboratories Canada, an international leader in gemological reports and finished jewellery dossiers has recently opened a state-of-the-art gemstone laboratory in Bangkok to serve the demands of the Kingdom’s jewellery industry and the city’s residents. The branch of HKD is led by GIA Graduate Gemologist. Tanapon Khankaew and Canadian diamond specialist Kamal Patel. According to Khankaew, the internet and home shopping television are largely responsible for the increased demand for reliable gemstone reports from independent laboratories. “These new mediums have really empowered jewellery buyers with loads of information. They are so much more discriminating and knowledgeable about diamonds and gems than in the past. Especially about all of the enhancements and treatments that can devalue their purchase. In fact, sometimes they know more than the salesperson!”

Khankaew also added that the enormous growth of online retail jewellery sites, some of the best of which are based in , has also contributed to the need for the kind of reports in which HKD specializes. “One of the biggest fears jewellery buyers have is being sold misrepresented diamonds and gemstones. And when it comes to online buying this fear multiplies tenfold. But when the purchase comes with a certificate of authenticity or jewellery dossier from a professional independent laboratory, customer fears slip away, and they can truly relax and enjoy that brilliant piece of jewellery.”

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