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Temple Lifestyle Inc.

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Temple Lifestyle Inc. Launches New Sparkling Coconut Water Flavour Amid Strong Canadian Sales Growth

Temple Lifestyle announces strongest sales growth in company history, driven by the success of their category-leading sparkling coconut water innovation, which now includes 4 flavours.

Montreal, Canada, July 05, 2018 --( Temple Lifestyle Inc. is a mission-driven business that develops, markets and sells leading All-Natural and Organic food and beverages in the Consumer Packaged Goods industry.

Temple Lifestyle markets and sells under the Buddha Brands portfolio, one of Canada's leading coconut-based brands, which includes Thirsty Buddha® coconut water, Hungry Buddha® coconut snacks, and Healthy Buddha™ coconut vinegar and nectar. Today the company announced their strongest year in company history, driven by the success of their category-leading sparkling coconut water innovation.

"Thirsty Buddha coconut water is currently the strongest performing segment within our Buddha Brands portfolio, as we have continued to invest in innovation, along with important differentiating certifications such as non-GMO project verified and vegan. There is an outstanding amount of untapped potential for mission-based brands that are innovating and disrupting their categories, as evidenced by our current growth trajectory," says Christopher Magnone, Co-Founder and CEO of Temple Lifestyle. "Coconut water is a rehydrating beverage that naturally contains electrolytes and is low in calories, so it’s a great substitute for sports drinks. Couple that with some innovation, and we have a winning formula,” Magnone adds.

Thirsty Buddha Sparkling Coconut flavour expansion
Launched in April, Grapefruit is the latest flavour addition to the new Thirsty Buddha sparkling coconut water lineup, which was introduced in 2017 with Natural, Pineapple and Watermelon flavours. The pioneering product line takes advantage of explosive growth in the sparkling beverages category overall and couples it with the natural benefits of coconut water. All flavours are available in a 330mL BPA-free can at retail locations throughout North America.

Great on its own, or mixed into cocktails, sparkling coconut water is a better-for-you alternative to sugar-laden sodas and sports drinks and is an interesting option vs. plain sparkling water. It is all natural, gluten-free, certified vegan, non-GMO project verified, free from added sugar and all sales benefit 1% For The Planet.

Strongest Canadian performance in company history
Under the sales leadership of industry veteran Greg Dobbin, who joined Temple Lifestyle in March 2017, Buddha Brands has seen exponential growth in all channels in Canada in the past year, driven in part by recent product innovation such as sparkling coconut water. Greg is a driving force in the double-digit growth, which was achieved by the strategic addition of a seasoned team of CPG sales professionals, a focus on core product expansion and leveraging strong retailer relationships, along with a renewed focus on western Canada and new product distribution.

Greg’s experience in managing growth was earned at both ConAgra Foods and Kellogg’s, and he has been highly successful translating his experience into building teams and driving growth strategies to help Temple Lifestyle achieve significant new milestones in the market.

“I am passionate about this business and believe that we are well positioned for continued explosive growth in Canada. We have strong partnerships with the largest food retailers across Canada, including Loblaw Companies Limited, United Grocers Inc., which includes Metro and Save-On-Foods, as well as Walmart and Sobeys,” Dobbin stated. “We are also strongly positioned within the convenience and gas channel, with partners such as Mac’s, 7-11 and Parkland Fuel Corp. We are planning for continued growth, given that we now have the sales professionals in place to support continued market development in each channel. We also continue to fill gaps and build new retailer relationships, most significantly in the west and with online retailers such as,” Dobbin stated.

About Temple Lifestyle Inc.
Temple Lifestyle offers Natural, Sustainable, Better-for-You Snacks & Beverages. The founders of Temple Lifestyle share a vision and passion for leading an active, healthy lifestyle, and encourage others to do the same, one healthy choice at a time. Founded in 2010, Temple Lifestyle has offices in Montreal and Toronto, as well as distribution centres throughout Canada and the US. Their products are sold in over 15,000 premium retail locations across North America and Europe.

About Buddha Brands Company
Buddha Brands Company by Temple Lifestyle believes that using multiple parts of the coconut is a sustainable approach that can maximize the usefulness of the fruit. From coconut water, chips and coconut jerky to coconut vinegar and coconut nectar, we developed “The Coconut Initiative” as a means of connecting coconut lovers through our sustainability efforts.

Through careful sourcing of the finest coconuts from Southeast Asia, Buddha Brands Company believes that health and balance extend to the planet itself, which is why 1% of annual sales are donated to environmental and sustainable charities through 1% For The Planet.

Source: Temple Lifestyle Inc.

For further information:

Media Contact:
Gayle Padvaiskas
514-382-3805 x 208
Contact Information
Temple Lifestyle Inc.
Gayle Padvaiskas

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