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R2P Pet Acquires Ultra Paws Gear for Dogs

Pet products manufacturer R2P Pet, an industry leader in pet toys, beds, and accessories has acquired Ultra Paws.

Pleasanton, CA, July 13, 2018 --( Pet products manufacturer R2P Pet, an industry leader in pet toys, beds, and accessories has acquired Ultra Paws.

Ultra Paws designs and develops a full range of dog gear, including boots, apparel, and accessories. With a focus on quality, functionality, proprietary design, and price point, Ultra Paws has become a category leader in the outdoor pet products market and attracts a diverse set of customers.

“Since 1972, Ultra Paws has been providing pet parents with high quality products for their active lifestyles,” says Lisa Paxton, President of Ultra Paws. “Joining with R2P Pet will give Ultra Paws ample resources to grow our product lines, innovate in new categories, and work with different market channels domestically and abroad.”

Ultra Paws has built a reputation for high customer satisfaction and performance. With a focus on growing the pet specialty channel, the new partnership will enable Ultra Paws to build off this reputation and achieve market positioning as a premium brand of outdoor pet gear.

“This new partnership reinforces our desire to bring added value to our existing and future customers,” says Nick Yerton, CEO of R2P Pet. “We look forward to combining the best of our innovation, resources, and focus to bring a differentiated line of affordable and functional, outdoor products, especially to the pet specialty channel.”

About R2P Pet
R2P Pet is a leading manufacturer of quality pet products for cats and dogs. Our team of responsible pet lovers connects people with their pets through innovative, unique, and stimulating products. We’re committed to making products with a purpose and ensure all our products are durable, high quality, and affordable. We offer a broad assortment of toys, beds, apparel, leashes, collars, and accessories that are sure to enhance the lifestyles of both pets and their families. As a team of responsible pet parents, we know that safety is a priority and we take pride in helping pet parents select the right product for their pet, that is why we offer a 100% satisfaction guarantee on all our products. R2P Pet products are distributed in over 30 countries worldwide with corporate offices in the US, Canada, and Hong Kong.

About Ultra Paws
Ultra Paws has been making outdoor gear that is suitable for all active dogs for over 45 years. Established in 1972 by two passionate dog sledders in Minnesota, Ultra Paws has focused on quality, durability, and functionality, and is nationally known for their full range of dog gear, including boots, coats, and accessories. Ultra Paws, which sells its products in retail and e-commerce stores across the world, continues to be headquartered in northern Minnesota.
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R2P Pet
Nancy Waters

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