400 THINGS Launches Design-Led Fashion and Lifestyle e-Commerce Shop for UK and India

London, United Kingdom, August 11, 2018 --(PR.com)-- 400 THINGS is a global fashion and lifestyle e-commerce destination curating design-first, handcrafted products. Recently launched in the UK and India, 400 THINGS has received industry acclaim for their unique approach and strong aesthetics. The platform offers a fresh take on online shopping experience by offering one of a kind products, sourced from an array of upcoming designers, curating them with an interesting story every month and offering products for a limited period of time only. The focus on design and bringing product designers to the forefront is particularly refreshing, a step towards more sustainable and community conscious. The online shopping experience seems like a shoppable pinterest, with great visual aesthetics but also with attention to an intuitive customer experience and showcases featured products in an interesting way.

400 THINGS offers a curated selection of products in different categories including clothing, jewelry, accessories, home décor, soft furnishings and more, ensuring that there is a special thing for every aspect for life. The debut collection features an eclectic array of products with vintage hints in a pastel palette. Several of the curated products have won international awards for design. Safomasi, a featured textiles and homewares brand bagged the prestigious ELLE Deco International Design Award India 2016, and the award for Product Design at the Good Homes Awards India 2015. Oshadi a luxury ethical clothing brand, collaborated with global fashion icon Stella McCartney under the Commonwealth Fashion Exchange. Jewellery brand MISHO has won the Grazia Young Fashion Award followed by the Elle Graduates award in January 2017. Often featured in Vogue Paris, Misho’s jewellery has been worn by several celebrities including Rihanna, Kim Kardashian. With design, at the centre of the value proposition, 400 THINGS is taking the narrative of supporting handcrafted products that leverage regional heritage and artisanal traditions in a modern context through online shopping.

Every month 400 THINGS showcases a new story, a well kept secret that driver the curation of the products and the visual identity. The debut theme "400 Marshmallows" is a playful collection of bright pastel, candy colors perfect for summer. By weaving tales through themes, products, and customer experiences, 400 THINGS promises to create a new shopping experience that is far from the ordinary. Retail today is undergoing a huge transformation, offline shopping in malls and branded storefronts are not reason enough to step out and explores. While online shopping offers convenience, the options available online overwhelm customers and often do not help in discovering products or inspiration. Curated commerce has become a mainstream topic in the US with several brands born online but experimenting with new offline models including immersive pop-up experiences in collaboration with high-street malls and retailers. With US retail household names have been shutting high street stores, focusing their efforts on improving the online shopping experience while startups lead the way in defining the next wave of commerce. Case in point Macy’s acquisition of This Is Story, a experiential retail pop-up in Manhattan offering brands an opportunity to experiment with new concepts allowing customers an new experience window with the brand. Customers are increasingly are open to a tightly curated catalog with fewer options when shopping online provided the curation addresses their needs.

It remains to be seen how experiential retail takes off in the next 2 to 5 years and how brands, retailers and startup will evolve their online shopping journey to service customers that are looking for more than just products but a memorable experience.

Media Contact
Company Name: 400 THINGS
Contact Person: Divya Hegde
Email: hello@400-things.com
Phone: +44 7505403248
Country: United Kingdom
Website: 400-things.com
Divya Hegde